Amazon brings Prime Day Celebration Alive with Virtual Reality Experience Zones!

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Bangalore, July 12 2019–Amazon India is bringing Prime Day celebrations alive with one-of-a-kind Virtual
Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce
shopping, the VR experience allows customers to enjoy an immersive experience before buying the product.
Customers will be able to view products in life-size, inspect products up close, enjoy 360 degree views and
evaluate products in the environment that they are likely to use it in. This VR experience is available for
hundreds of new products launching on Prime Day. Customers in Delhi NCR, Bengaluru, Chennai, Pune,
Hyderabad and Kolkata can enjoy the VR experience by visiting the Amazon Prime Day Experience Zones in
select malls in their city from July 6 to July 16. Customers who experience VR will get exclusive cashback offers
for shopping on Prime Day.

Prime Day is Amazon’s flagship event exclusively for Prime members that offersnew product launches, best
deals, blockbuster video titles, celebrity curated music playlists, and more.Now in its third year in India, Prime
Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours. Amazon has
partnered with top brands such as Samsung, LG, Whirlpool, JBL, Sennheiser, Intel, Marks & Spencer, UCB, Kate
Spade, Mothercare, Nestle and moreto launch 1000+ new products on Prime Day available in India first to
Prime members.
With VR, Amazon will enable customerstoexperience the new products being launched and not just rely only
on images to make a purchase decision.Through VR, customers will be transported to the world of Prime Day
where they can see the fit and fall of a dress on a 360 degree hologram, pick up a necklace or earring and
inspect the intricate details up close or open and look at the inside of a fridge. The VR experience will help
customers evaluate the products to buy on Prime Day. Customers can also enjoy a fly through of the world of
Prime Day, walk through its streets and play engaging games.
Amazon is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading
up to Prime Day. Customers can experience the stellar Prime Day entertainment line-up in a virtual movie
theater. They can enjoy favourite scenes from hits like Kalank, Venom, NGK, A Star is Born, Maharishiand get
surprise messages from their favourite movie stars!

Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon Indiasaid,
“We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and
entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive
launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as
well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers
to fly through the world of Prime Day, stroll through its streets, play gamesand have an enjoyable experience.”
VR Experience Zonesare open to all visitors, free of charge.At the Experience Zones, customers can also take
selfies against the Prime Day wall, share their experiences on social media by tagging#AmazonPrimeDay&
#DiscoverTheJoyOfMoreand can win exciting prizes.

Amazon Prime DayExperience Zones will beoperational from July 6, 2019 until July 16, 2019 from 12 noon to 8 p.m. in:

City Mall 
Delhi NCR Select City Walk

Ambience Mall

Bengaluru  PhoenixMarket City
Chennai Express Avenue
Pune Amanora Mall
Hyderabad GVK One
Kolkata Mani Square

Not a Prime member yet? Customers can join Prime now for ₹129/month at www.amazon.in/primeto enjoy Prime benefits including free fast delivery, unlimited video, ad-free music streaming, exclusive deals and more. 

Every Day Made Better with Prime 

Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment on Prime Day. In India, this includes free one-day, two-day delivery, unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, unlimited access to bestselling eBooks through Prime Reading early access to select Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now Ap. Log on to www.amazonin/prime and become a Prime member today.