March 20, 2017:BIBA, the leading Indian ethnic wear brand launches ‘Who’s That Girl?’ campaign glorifyingits bright and vibrant Spring Summer Collection 2017. The campaign celebrates the beauty and confidenceof modern woman who strongly believes that dressing in ethnic wear is the most flattering expression of her personal style. The campaign recognizeswomen who are not only beautiful but stand out more because of the inner beauty they reflect through the things they do.
The collection is crafted out of comfortable fabrics exemplifying modern silhouettes, experimental prints and whimsical patterns in rich and fresh colour palette. Springs and summers are all about splashes of beautiful colour.BIBA’s latest collection is a unique combination of contemporary yet traditional designs which are bold and graceful, casual and classicat the same time.The new range highlights perfect styles for all occasions. The collection comprises of SKD (SalwarKameezDupatta), ethnic Mix n Match kurtas, palazzos, leggings, skirts, unstitched pieces and BIBA Girls – the much loved kids’ collection.
Keeping the season’s freshness and energy in mind, BIBA has designed its four new exclusive ranges – Art in Style, RuiPhool, Mud Art and Tree of Life. Each piece exuberate the spring summer elements – bright, vivacious, fashionable and yet so sophisticated.
Art In Stylecollection draws inspiration from abstract clip art images arranged in asymmetrical formats and whimsical contrasts. These patterns exquisitely stand out in black and white & highlights of beige with dash of red & green.
The beautiful placement print with bright colour highlight straight kurta with ¾ sleeves is a perfect wear for any occasion. The piece is priced at Rs 1,099.
Mud Art Villagecollection explores the rich heritage of mud mirror art commonly known as ‘LippanKaam’ earlier done on mud walls of homes in Rajasthan. The traditional motifs look beautiful in classic colours highlighted with silver embroidery and mirrors. The collection brings a new contemporary look, yet inspired by tradition with innovative silhouettes in rich fabrics.
The beautiful anarkali placement khari print on bright colour highlighted with mirror embroidery and silver yarns with cap sleeve will lend an elegant look when paired with a contrasted churidar. The piece is priced at Rs 2, 999
RuiPhoolis a cotton flower which inspires the collection. The collection exhibits hand sketched birds adorning the soft cottons in delightful shades of summer yellow, blue and whites with a dash of red colour. The silhouettes are simple, traditional yet stylish and are a perfect wear for a modern woman.
The smart straight cut double layer dress with printed outer layer and contrast solid inner layer will be an ideal choice for any occasion. The piece is priced at Rs 1,899.
Tree of Life collection unfolds a new adaptation of the traditional ‘Tree of Life’ expressing the beauty of chintz florals in summer pastels. Infusion of metallic copper touches with classic motifs gives the range its light and life. The silhouettes are contemporary yet traditional.
The flared asymmetric hem silk kurta with print trim details and authentic bird print on yoke highlighted with contrast resham and sequin is a perfect wear for the occasion. The piece is priced at Rs 2,799.
BIBA Girls, a dedicated range from BIBA catering to young girls aged between 2 to 15 years, unveils its Spring Summer collection for the little fashionistas. The collection exhibits garden of floral prints in peppy colours blended with shimmery tones which move into the organic palette of colours and prints through the Gypsy and Vintage organic range. The collection is designed using fabrics such as chanderis, nets, gold dobbys, silks and brocades. The range comprises of lehengas, jackets, anarkalis, asymmetrical kurtas, palazzos, jumpsuits, shorts, dresses and gowns.
The ikkat cotton chambrey jumpsuit with front button opening with elasticated waistband and side pockets from Biba Girl’s Spring Summer collection will lend a stylish and comfortable look to the little princess. The piece is priced at Rs 1,099.
Adorn Biba’s latest Spring Summer collection and make an impression that will call for a ‘second look’ and will leave everyone wondering ‘Who’s That Girl?’