New Delhi 30th September, 2015 – The India Today Group’s Safaigiri Singathon & Awards launched an awareness campaign in a peppy anthem composed and sung by Daler Mehndi
The Punjabi pop sensation has added his inimitable style to the anthem. The lyrics of the Safaigiri anthem not only drive a strong message promoting a cleaner India but also pep up the whole movement with high energy bhangra beats. In the song, Daler adds a touch of patriotism and calls for the use toilets and dustbins.
The music superstar, whose voice and music had millions dancing in the past, will now get them together for a movement towards a Clean India. Daler Mehndi will also be performing on stage during the India Today Safai Singathon scheduled for 2nd October. Along with Daler, the Safai Singathon will have music performances by a lineup of other top musicians. This exclusive event will be covered through 8 hours LIVE across Aaj Tak, India Today Television, Tez and Dilli Aaj Tak.
Mr. Ashish Bagga, Group CEO, India Today Group commented on the initiative saying, “It is an encouragement to have stars like Daler Mehndi adding their talent behind the India Today Safaigiri movement. I am sure his popularity amongst the music lovers will take the ‘Safai ki Dhun’ across the nation”.
Daler Mehndi added on the association saying, “I am very happy and excited to be a part of the India Today Safaigiri movement with the ‘Safai Ki Dhun’ anthem. I believe it is every Indian’s duty and responsibility to contribute towards keeping our nation clean. I hope the music anthem will touch hearts and becomes a powerful medium to spread the message across the nation”.
About Safaigiri Singathon & Awards
India Today Safaigiri Singathon & Awards is a culmination of the Group’s efforts in realising the vision of Swachh Bharat and in recognising Clean Champions across the country. The Clean Champions are selected in 13 categories through a process of online entries, field work, and selection by a jury of eminent citizens. The jury members include Mr. Aroon Purie, Chairman and Editor-in-Chief, India Today Group, Mr. N. R. Narayana Murthy, Chairman Emeritus Infosys, Mr. Chetan Bhagat, Indian author, Mr. Rajeev Chandrasekhar, MP, Ms. Vidya Balan, Actor, Mr. Vinayak Chatterjee, Chairman, Feedback Infrastructure Services Pvt. Ltd and Mr. Bindeswar Pathak, Founder, Sulabh International.
The Safaigiri Singathon & Awards is a platform that celebrates cleanliness champions across India who are engaged in innovative work. It will share best practices in the area of cleanliness and have top visionaries honouring the chosen innovators. It’s the group’s attempt to motivate India to recognise cleanliness champions and learn from their example. The awards will be given in the categories of Garbage Guru, Toilet Titan, Tech Icon, Cleanest Beach Town, Cleanest Monument, Cleanest Park, Cleanest Hill Station, Community Mobiliser, Cleanest Ghat, Water Warrior, Corporate Trailblazer and Cleanest Market Place.
The event on 2nd October will be highlighted by the Safai Singathon with singers and musicians performing through the day. The singers and musicians attending the daylong event include, Asha Bhosle, Kailash Kher, Daler Mehndi, Sonu Nigam, Hans Raj Hans, Papon and Udit Narayan. Prime Minister Narendra Modi is the key note speaker and will be giving away the awards. The Safai Singathon will be telecast on all four channels from the Network for over 8 hours non-stop Live on 2nd October.
The web and youtube links of the video are as below