DSK Benelli launches National Manpower Excellence Centre in Pune

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One-of-a-kind centre to provide complete vocational specialisation in superbike servicing industry

Punekar News's photo.Pune, September 14, 2015: Everysuperbike owner goes through a lot of anguish while servicing his prized possessions, well aware of the lack of quality superbike service in India. DSK Motowheels, one of India’s most well-established and strongest players in the superbike industry,looks all set to fill thisdemand-supply gap surrounding the superbike service industry with the launch of its National Manpower Excellence Centre.Located in Pune, the integrated training-cum-service centre will serve as a model workshop for DSK-Benelli outlets.

The DSK-NMEC is the first of its kind facility in the Indian superbike industry launched with the twin purposes of providing DSK Benelli customers and products with dedicated support of the highest quality, and training technicians and engineers to deliver the ideal support that DSK Benelli products require.

Speaking on the announcement, Mr. Shirish Kulkarni, Chairman, DSK Motowheels, said, “Today, it is a nigh-upon-impossible task to find the right personwho candeliver quality service fora superbike as well as adequately handlediscerning superbike customers in India. With the launch of DSK-NMEC, we are going to create these super professionals by training them in all aspects of superbike servicing and equip them with soft skills forquality customerexperience.”

Spread across a sprawling 9322 square feet area, the DSK-NMEC is the largest such facility for Benelli globally, and is already becoming a shining beacon for the DSK Way of Service Excellence and Benelli quality around the world. The centre will allow technicians to view live issues under expert guidance and see them being rectified in order to familiarise them with all aspects of superbike servicing.

About Benelli: FROM HISTORY TO THE LEGEND

As often happens, the history of great industries is born in garages. In our case this is the Benelli Garage”, Where, in 1911, the 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio, known as “Tonino”, repaired and manufactured motorcycle parts. In 1921 the ‘Velomotore’ was created: a single cylinder two stroke 75cc bike adapted to a bicycle frame and the following year it was the turn of the 98cc ‘Motoleggera’, immediately appreciated by the public of that time. The first real Benelli motorcycle, a 175cc model, ridden by Tonino, proved immediately to be a winner in the world of competition. Here began a long list of glorious moments, with more than 1000 victories in the Italian and European Championships and two World Titles won in 1950 and 1969. Many legendary riders have ridden Benelli motorcycles. Besides Tonino, the owner of the company, the Italian riders Ambrosini, Grassetti, Campanelli, Provini, Pasohni, Villa and the internationals Saarinen, Hailwood and Carruthers. At the end of the 60’s the last motorcycle of the family owned company was born; the Tornado 650 which developed 50 hp at 7000 rpm, and easily surpassed 170 km/h. Later the first ownership change took place, but motorcycle production continued in Pesaro with the ground breaking in line 6 cylinder 750 and 900cc Sei’s which were manufactured up until the early 1980’s. In 2001 the production of the first all new in-line triple powered range began, with the fully faired supersport Tornado 899cc Limited Edition. The addition of the Tornado Naked Tre or TNT for short, and subsequently the Tre-K in both 899 and 1131 cc variants meant that Benelli was truly back in the market of large capacity sports motorcycles. Today Benelli is part of the Qianjiang (QJ) Group, a corporation which produces more than 1.2 million two wheelers per annum. QJ, wishing to respect the tradition of passion which has always guided the history of the Italian brand, will continue manufacturing bikes in Pesaro, the traditional home of Benelli Motorcycles.

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