E-Square becomes the first theatre in Pune to install Dolby Atmos
Pune, November 26, 2015— E-Square Leisure Pvt. Ltd. today announced that E-Square will be the first cinema in Pune, Maharashtra, to offer Dolby Atmos to moviegoers. Dolby Atmos, the award-winning Dolby® sound technology, unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily move audio around the theatre, even overhead, with amazing richness and depth.
Commenting on the launch, Hemant Panchamia, Managing Director, E-Square, said, “E-Square believes in bringing audiences the latest in cinema technology, and we look forward to delivering to our customers this fully immersive sound experience. By installing the Dolby Atmos sound technology into our theatres, we will ensure our customers enjoy the movies under optimum conditions and are positive that Dolby Atmos will prove to be a differentiator as well as an attraction for the audiences.”
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach to object-based audio. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.
“Dolby is excited to partner with E-Square to bring Dolby Atmos to cinema lovers in Pune. With Dolby Atmos, you feel as if you are in the movie, not merely watching it. Dolby Atmos continues to see great momentum in India and across the globe. We are confident that moviegoers will go back again and again to E-Square once they enjoy their first Dolby Atmos film,” said Ashim Mathur, Director-Field Marketing, Dolby Laboratories India.
About E-Square Leisure Private Ltd.
In 2003, E-SQUARE commenced operations and changed the face of entertainment in Pune by introducing the city’s first 5 Screen Multiplex with a 200 seater Food Court. Currently, the multiple properties are located in Maharashtra: Pune, Mumbai, Pimpri, Aurangabad, Beed, Ahmednagar. Upcoming properties include cities such as Solapur, Latur, Nanded, Yavatmal, Osmanabad, Udgir etc.
In the 12 years of its operations, E-SQUARE has established itself as one of India’s India’s leading entertainment company, with presence in the entire value chain in Film Exhibition and Distribution. It has created a benchmark in the Industry by bringing in a professional and service oriented approach to the business. The company also operates a 5 Star Hotel & Restaurant Businesses in Pune. To know more about E-square, visit www.e-squareindia.com
