FABINDIA UNVEILS A SECOND EXPERIENCE CENTER IN PUNE AT BANER

Pune, September 5th, 2019: Following the success of its first Experience Center in Aundh, Fabindia, announces the launch of its second Experience Center at Pune’s premium location, Baner. Spread across approximately 8,698 sq.ft, this store has been designed keeping in mind the multi-dimensional Fabindia offering that extends across a number of categories and services catering to every age group and their distinct needs.

Fabindia’s Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience. By creating a more engaging retail experience, Fabindia aims to have visitors experience the ethos of the brand, not just through the products they purchase but also through an immersive and inclusive experience.

In addition to the brands signature offering across garments, organics, home and personal care, this Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.

Fabcafe an inspired Indian Bistro is an all-day dining concept that focusses on bringing a nutritious and contemporary menu through regionally inspired traditional Indian cuisine.

The Fabindia Experience Center also includes a designated space for Organic India’s Wellness store. The Wellness Center promotes healthy conscious living by encouraging customers to interact with trained consultants on various aspects of health, lifestyle and well-being.

The Experience Center offers an Interior Design Studio (IDS) a one-stop design solution that IDS provides a range of services such as consultancy on layouts, mapping spaces, product customization and color scheme coordination to help create memorable spaces. From homes, offices, resorts to boutique hotels the Fabindia Interior Design Studio offers design solutions and products to fit every style and budget.

Fabindia is the first retail brand to introduce a Kids Zone with Tugbug. It serves as an exclusive recreational area for children to relax, play, discover and create. The aim is to reconnect children with the arts through a combination of interesting and environmentally conscious activities including storytelling, puppet shows, painting, handicraft, clay modelling, recycling, gardening, reading, rhythm, movement, song and free play.

Additionally, the new retail format includes an Alteration Center that provides a complimentary service post purchase of any apparel from the store.

Speaking on the occasion, Mr. Viney Singh, Managing Director, Fabindia said, “We are delighted to open an Experience Center at Baner in Pune. The city has an extremely rich culture and we are certain the Experience Center will see good acceptance from the customers. This format has been very well received in other cities and we look forward to making the same holistic experience that extends from Fabcafe to the Fabindia offering available to our customers.”

Fabindia’s Experience Center in Pune makes this the fourth Experience Center in Maharashtra and the seventeenth in the country. Following the success of its other Experience Centers in Delhi, Chandigarh, Amritsar, Hyderabad, Chennai, Kolkata, Pune, Trivandrum, Bengaluru, Lucknow and Mumbai, Fabindia plans to launch more such formats in various other cities in India.