Fashion Start-up Urbanic Redefines ‘The Ideal Body’ Trend With a Body Positivity Campaign

10 Oct 2019, New Delhi, Delhi, India
Urbanic – a European high-street brand, recently launched in India has taken upon them to introduce trends that embrace different shapes of Indian women. The brand single-handedly is opposing the ideal beauty standards set by the fashion and lifestyle industry. An industry infamous for its unrealistic benchmarks, Urbanic as a brand has stepped in to deliver trendy styles at affordable prices at your doorstep.

Urbanic – a European high-street brand, recently launched in India has taken upon them to introduce trends that embrace different shapes of Indian women. The brand single-handedly is opposing the ideal beauty standards set by the fashion and lifestyle industry. An industry infamous for its unrealistic benchmarks, Urbanic as a brand has stepped in to deliver trendy styles at affordable prices at your doorstep.

The campaign titled ‘My Right To Wear’ encapsulates one of the most concerned issues in the industry for women. Women spend most part of their shopping trying a dress that just fits right because not many brands are size-inclusive, meaning they don’t offer clothing beyond the ideal body size chart. However, the ‘perfect figure’ trend set-up by the fashion industry has been challenged and revolutionized by the brand. Urbanic aims to provide stylish outfits for every body type making fashion available from sizes XS-5XL, hence, breaking the stereotype that women with good bodies only have access to tasteful fashion.