· 21 day virtual exhibition starts from February 2nd 2016
· Pune’s 5 leading realtors to showcase 12 projects at the expo
Pune, February 01, 2016: Housing.com, India’s most innovative and trusted real estate platform, today announced that it has entered in an exclusive one year association with ICICI Property Services, a division of ICICI Home Finance Company. As a first initiative under the new partnership, Housing.com will organise a virtual exhibition from February 2nd – 22nd, 2016 for the developers in Pune, while ICICI Property Services will reach out to customers to help them buy a home of their choice. The exhibition will see participation from the leading developers namely Paranjpe Schemes Company Limited, Nyati Group, Naiknavare Developers, Kasturi Developers and Mont Vert group.
The 21 day virtual exhibit of properties, presented by Housing.com is a pilot project that will showcase 12 projects by 5 leading realtors in Pune and will have exciting offers such as 1% cashback, all inclusive rates etc. Attracting potential home buyers to invest in the real estate sector in Pune, the participating developers will exhibit projects with prices ranging from INR 18 lacs. to INR 1.14cr+.
Commenting on the partnership Jason Kothari, Chief Executive Officer,Housing.com said, “Our partnership with ICICI Property Services will give consumers and developers an opportunity of making the process of Buy and Sell transparent and convenient given that approximately 51% of real estate transactions in India are influenced by Internet today. We are excited that Pune marks the first leg of our one year partnership with ICICI Property Services and we look forward to many more.”
Rajiv Sabharwal, Executive Director, ICICI Bank said, “We, at ICICI Property Services, aim to create thoughtful innovations that drive convenience for customers. In line with this vision, we are partnering with Housing.com to facilitate online purchase of homes by customers. We believe that the online home buying space is poised for tremendous growth in the coming years. It will enable homebuyers to choose from a wide array of projects online, at their convenience.”
Ranjit Naiknavare, Director, Naiknavare Developers, added, “This virtual exhibition is a testament to the fact that realty in India is undergoing some fascinating transformations that is moving the industry forward. The partnership between Housing.com and ICICI property services will bring the best of both worlds as it combines technology innovation with property solutions to bring forth an immersive online experience for customers. Real estate transactions are getting concluded online as never before. This exhibition offers choices to the customers to enable the best value and project options.”
Housing.com‘s flagship product, Slice View will enable consumers to take a virtual walk through of houses on every floor in a new project. The customers will be able to get details such as floor plans, facilities, exclusive offers and various payment options. Furthermore, consumers will be able to book their homes online. ICICI Property Services, in partnership with Housing.com, will play an important role in fulfilment of the leads generated from the exhibition and will take the virtual platform to other cities as well in the near future.
Recently, Housing.com entered in an exclusive partnership with MCHI-CREDAI to present a virtual exhibition with over 150 developers showcasing over 400 projects across India. The online expo witnessed an overwhelming response with registrations from 60,000 home buyers and houses worth Gross Merchandise Value (GMV) of Rs. 250 crore were sold during Diwali. The online expo also received significant traction from customers across international markets such as US, UK, UAE and Singapore.Housing.com has over 1.7 million verified listings on its platform and is associated with over 40,000 developers and agents across India.