INDIAN ACTOR AMAR UPADHYAY, TV’S BELOVED ‘MIHIR’, STUNS IN GRADO APPAREL!

Mumbai, December 2018: Upping the fashion quotient in the city, Amar Upadhyay, popularly
known as the beloved Mihir from ‘Kyunki Saas Bhi Kabhi Bahu Thi’, made a style statement by
pairing the classic white t-shirt with a fabulous blazer by GRADO from the House of GBTL-Grasim
and OCM. Being a rare yet essential combination of comfort and style, the blazer complemented
Amar’s entire look, making him in vogue and up to date with the current fabric trends.
Custom-made for Amar, the blazer was crafted out of tweed fabric from GRADO; the right shades
of blue gave him a completely fresh and zesty look. Amplifying the fact that Checks will forever be in
vogue, it was trendy, highly appealing and superbly smart!
Gushing over its wonderful fit, Amar Upadhyay, Indian Actor, said “GRADO is something different,
something unique. It makes one feel very comfortable and I’m sure that I’ve made the right choice,
given its perfect fit, design, look and comfort. Blazers are usually worn for formal occasions but
GRADO fabrics are so versatile, their blazers can be worn anywhere and everywhere! Not only that,
one can sway away from the norm of wearing shirts with blazers, you can pair GRADO blazers with
anything, even a simple t-shirt! It took me around four to 5 hours to select from their wide range of
options! That’s the kind of variety of feel-good fabrics they have and trust me, once you wear their
apparels, you will want to wear them all the time.”
About GRADO by GBTL-GRASIM and OCM
The House Of GBTL-Grasim & OCM recently launched a New Age Brand ‘GRADO’. With the advent
of ‘GRADO’ and the combined star wattage of the greatest actor of Indian cinema, Mr. Amitabh
Bachchan as the Brand Ambassador, Brand ‘GRADO’ is all set to usher a successful new wave in the
Luxury Fabrics & Apparels industry.
GRADO will cater to maximum product segments and across a range of price points so there is
something for everyone under the brand name ‘GRADO’.
The product positioning and price points will play an important role to increase potential for the trade
to cater to different product segments and different end-customers, thereby increasing not only the
retail width but enriching the consumer consideration set. From an end-consumer viewpoint, the
composite Power Brand ‘GRADO’ offers a rich repository of fabrics and apparels to choose from,
namely, Wool, Wool blends, PV, PV blends and Cottons.