Mercedes-Benz India concludes phase II of Luxe Drive in Pune

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Pune: India’s largest car manufacturer completes another successful phase of its most coveted customer engagement initiative, Luxe Drive, in the city of Pune. The initiative aims to provide the existing and potential customers of Mercedes-Benz India an unmatched luxury experience with the brand. Mercedes-Benz Luxe Drive takes the participants on a journey of sheer excellence combining adrenaline rush, haute couture and delectable cuisine. The event is being held on 18th and 19th November, 2017 at Laxmi Lawns, Magarpatta city, Pune.

Luxe Drive is built on the three robust pillars – adrenaline, gourmet, lifestyle, combined with cutting edge technology. The initiative provides the participants an opportunity to experience the brand’s technical prowess and experience Mercedes-Benz cars on a specially designed track with professionally trained drivers. In its endeavor to provide its customers with a perfect blend of luxury and superior technology, Mercedes-Benz India has specially associated with the renowned Chef Ranveer Brar who will prepare some exclusive epicurean delights for patrons at the event and renowned designer Rocky Star will showcase his label at the event and also conduct fashion workshops.

Speaking on the occasion, Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz is synonymous with luxury and exclusivity among its consumers, and Luxe Drive highlights that perfectly. Mercedes-Benz Luxe Drive is a part of our ‘Go To Customer’ strategy, providing us a suitable opportunity to cater to the preferences of our discerning customers in the city, and grow the market to its true potential. Through these events, we get the right opportunity to deepen our relationship with existing and potential customers and also showcase what the Three Pointed Star stands for.”

Adrenaline: A self-driving experience of New Generation Cars will be provided to the patrons. An off-roading experience of tracks will be provided at the venue where the cars will be on display. Pre-safe demonstration of AMG models to create the WOW experience along with the C-Class and E-Class. Innovative car displays consisting of a range of the new product launches and brand shapers placed as an engagement near each drive area. Mercedes-Certified cars also get special display zones.

There is also a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favorite merchandise. A special kid’s zone has been created with games for engaging the kids and MercedesTrophy zone with exclusive MercedesTrophy goodies on display. Guests have the unique opportunity to get a free car evaluation from a Mercedes-Benz certified team and an opportunity for special trade-in and personalized finance offers.

Gourmet: One of India’s most celebrated chef, Ranveer Brar will entice patrons with exclusive culinary during the event. Ranveer Brar is an award winning chef of India and has the most renowned restaurants in the country to his name. He has also hosted TV shows like Breakfast Xpress, Snack Attack, Homemade, The Great Indian Rasoi, Health Bhi Taste Bhi, Ranveer’s Cafe, Food Tripping and Thank God it’s Fryday. He was also a judge in the fourth season of MasterChef India.

Haute Couture: India’s most sought-after designer, Rocky S will display his collection at the event and conduct a stylized workshop for the participants at the event. A coveted artisan, Rocky S has styled and designed for over 300 films and many Bollywood celebrities. He has been acclaimed for his costume designing for several major films and personal projects.