Bengaluru, September 13, 2017: Puravankara Ltd, India’s largest and reputed residential builder is aiming to sell 1000 residential units with the launch of its own online festival starting September 15th, 2017. The online festival comes at a time when Indian real estate market is undergoing a transformation with the recent implementation of RERA and GST. With the festive season coming ahead, through this initiative, Puravankara will to reach out to over a lakh first time buyers, NRI communities and investors to promote their affordable, ready-to-move-in and luxury homes.
The launch of ‘Big 72 hrs Online Home Fest’ initiative is the company’s second attempt to sell its homes online. In 2015, Puravankara sold over 500 homes through a similar online initiative .Post an overwhelming response to its first online campaign the company chose to sell homes online through its own online platform this year, adding more cheer and convenience to the buyers.
The 3-day festival covers all Puravankara and Provident completed, ongoing and newly launched projects pan India.
Speaking on the campaign Mr. Ashish R Puravankara, Managing Director, Puravankara Ltd said, “With the festive season ahead and uncertainties behind our back, we are excited to launch this one-of-its kind industry initiative. This online festival indicates positive impact of RERA in our business. With the RERA’s implementation, buyers will now only engage with serious and focused builders and we are well placed to be in that space. Through this initiative, we are confident of breaking the myth around buyers’ reluctance of buying home properties.
Further he adds, “From the earlier online sale initiative where customers purchased equally in ready-to-move in homes and ongoing projects, this time we are anticipating a good response for Ready-to-move-in homes through this initiative we are bringing from both our luxury (Puravankara) and premium affordable (Provident) offerings under one roof.”
Online Festival details
The home buyers can go online and buy Big 72 online refundable vouchers by paying Rs.720/- and block the Big 72 Hours home prices for an entire month. It is one of its kind home carnival where Puravankara will be showcasing all the projects from Puravankara (luxury homes), Provident (premium affordable homes) and its commercial properties as well. The fest not only brings all the projects under one roof also promises a plethora of exciting offers to each home buyer. During these three days, there will be plenty of exciting deals for the projects with prices expected to be offered at the lowest point in the recent months, spot and surprise offerings and much more to fetch on. Recognising the potential of the fest, ICICI Bank has come on board as the event’s banking partner and are also curating some special home loan offers just for BIG 72.