VODAFONE INDIA LAUNCHES 4G SERVICES IN MUMBAI

ROLLS OUT A BONANZA OF SPECIAL OFFERS FROM 10^TH FEBRUARY

• Mumbai launch follows the successful launch of Vodafone’s 4G services in Kerala, Mysuru, Kolkata and Delhi & NCR.
• FREE upgrade to 4G for customers along with high-speed 4G SIM
• Vodafone 4G launch in Bengaluru scheduled for 11^th Feb, 2016
• 100% extra data for Vodafone 4G RED customers for 1 month, similar offer for prepaid customers to be announced shortly
• Enjoy 3 months complimentary subscription to TV, Movies & Music on VODAFONE PLAY as part of your Vodafone 4G
• 100+ Live TV channels
• HOOQ, premium video-on-demand service with over 35,000 hours of Hollywood blockbusters and popular local programs
• HUNGAMA PLAY, leading entertainment destination with over 7,500 movie titles
• VODAFONE MUSIC, stream your favorite music from over 1.2Mn songs
• Array of Data Packs beginning from Rs. 26 to a bonanza pack of 20GB
• 4G Mobile Wi-Fi that supports connectivity for up to 10 devices
• Enhanced customer experience – immediate 4G SIM exchange at multiple touch points; Door-step delivery of postpaid 4G SIMs
• Country first: 4G customers can avail 4G international roaming in UK, Germany, Romania, Spain and Netherlands with many more countries to be launched in coming weeks.

Vodafone India, one of India’s leading telecommunication services provider, today announced the roll out of its next generation, high speed 4G network in prominent business and residential corridors of Mumbai across the Western Suburbs and South Mumbai in a phased manner. The roll-out will be completed across all parts of Mumbai including the Eastern suburbs & New Mumbai license areas by end March 2016.

Built on the efficient 1800 MHz band, this state-of-the-art network will enable Vodafone 4G customers to access internet via mobile with speeds across a range of smart devices including Mobile Wi-Fi & dongles. Vodafone 4G services can be readily accessed from 4G enabled handsets offered by leading smartphone manufacturers (iPhone, Samsung, Micromax, Microsoft, Lava and Xolo) available across the country.

Vodafone 4G will significantly enhance the mobile internet experience for customers with faster download/upload of videos and music, seamless video chats and will also facilitate greater ease in using their favorite apps. Customers will also adore features like high definition video streaming, mobile gaming and two-way video calling.

Vodafone’s 4G service in Mumbai is built on a strong fibre backhaul of 100G, and is supported by its superfast 3G services on a new and modern network. With this launch, Vodafone is now uniquely positioned to offer in Mumbai, 2G/3G/4G services on its own state of the art, convergent radio technology.

Leveraging its global network and experience, Vodafone is also the first and only telecom service provider to currently offer international roaming on 4G to its India customers visiting UK, Germany, Romania, Spain and Netherlands with many more countries to be launched in coming weeks.

Announcing the launch of Vodafone’s 4G service in Mumbai, Sunil Sood, Managing Director & Chief Executive Officer, Vodafone India said, “We are delighted to launch our high-speed 4G services in Mumbai for our customers to experience the most advanced wireless broadband experience available across the globe today. 4G has the potential to revolutionize the mobile experience through powerful innovation that impacts how we work and live. Vodafone’s global expertise and experience of launching 4G across 19 countries gives us a better understanding of this technology and the needs of the 4G customer. Initial response from customers who have experienced our 4G services in Kerala, Karnataka, Kolkata and Delhi & NCR has been positive and encouraging. As a steadfast partner of Digital India, we remain focused on deploying multiple technologies –be it 2G, 3G and now 4G-for optimum use as  each technology has its own vital role to play in servicing the myriad connectivity needs of consumers across the country.”

Completing the first phase of its 4G roll-out, Vodafone will be launching its services in Bengaluru on Feb 11, 2016. With this, Vodafone 4G services will be present in 5 circles of Kerala, Karnataka, Mumbai, Delhi & NCR and Kolkata, which today contribute to 30% of industry revenues and close to 50% of Vodafone India data revenues.

Speaking on the 4G proposition for Mumbai, Ishmeet Singh, Business Head–Mumbai Circle, Vodafone India, “Mumbai is a strong leadership market for Vodafone India with data contributing around 30% of total revenues. As the leading telecom service provider, our close to 9 million customers in Mumbai have a lot to look forward to and we are proud and delighted to launch 4G services in Mumbai. Beginning with key business and residential corridors across the Western suburbs and South Mumbai, we will soon expand our 4G services across the length and breadth of Mumbai in a phased manner by end March 2016. We will continue to pursue our customer centric strategy of catering to the evolving needs of retail and enterprise customers for better and smarter solutions for both voice and data. We invite our data savvy customers in Mumbai to make the most of the bonanza of special benefits being offered and enjoy the best mobile internet experience.”

Vodafone’s Mumbai customers have a bonanza of special benefits to enjoy the 4G experience seamlessly. This includes:

Unmatched value

• FREE upgrade to 4G for customers along with high-speed 4G SIM
• 100% extra data for Vodafone 4G RED customers for 1 month, similar offer for prepaid customers to be announced shortly.
• Enjoy 3 months complimentary subscription to TV, Movies & Music on VODAFONE PLAY as part of your Vodafone 4G
• 100+ Live TV channels
• HOOQ, Asia’s biggest video-on-demand service, offers customers a diverse and expansive selection of over 35,000 hours of movies and TV series with hot favorites and award-winning series such as Ash vs. Evil Dead, Friends, Nikita, Fringe and awesome blockbusters, The Matrix, Spider-Man, The Lord of the Rings and Harry Potter.
• HUNGAMA PLAY, leading entertainment destination with over 7,500 movie titles
• VODAFONE MUSIC, stream your favorite music from over 1.2Mn songs
• Array of data packs ranging from a trial pack at 26 to a bonanza pack of 20GB
• 4G Mobile Wi-Fi that supports connectivity for up to 10 devices

Seamless customer experience

• Instant SIM swap at all Vodafone stores and select retail outlets
• Vodafone subscribers can also check if their SIM / Phone is 4G compatible by sending an SMS <4GCHECK> to 199
• Request for 4G SIM by calling the call centre or sending an SMS <4GSIM to 199>
• Door-step delivery of postpaid 4G SIMs next day itself(for requests received before 7:00pm the previous day)

Mumbai is a focus and significant growth market for Vodafone India. To cater to the growing volumes of customer usage increasing need for speed, the company invested over Rs. 1000 Cr in 2015 to expand, modernize and building a more technology and energy efficient network. In Mumbai, Vodafone has a large retail footprint with 208 exclusive Vodafone stores (56 large retail format and 152 Mini Stores) spread across prominent localities in the city, making it convenient for customers to access Vodafone’s products and services within their neighborhood.

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 13 million fixed broadband customers. For more information, please visit: www.vodafone.com.