Yamaha’s ‘The Call of The Blue’ revved hearts in Pune
Pune, December 15, 2018: India Yamaha Motor (IYM) Pvt Ltd. revved the Pune city today with another successful completion of “The Call of The Blue” event at Seasons Mall, Magarpatta city after its enthralling engagements in Chennai, Kolkata, Hyderabad, Bangalore and Delhi earlier this year. The activation was aimed to capture the spirit of Yamaha’s true global image of being ’exciting, stylish and sporty’. The motorcycle enthusiasts in Pune got a chance to witness this unique initiative that brought together multiple engagements to entice them. This one-day event showcased some of the vintage models of Yamaha along with its latest range of motorcycles, also attendees got an opportunity to ride Yamaha two wheelers on the Gymkhana track.
During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
He further added on this occasion, “Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Pune which is also a growing market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a ‘kando’ creating company.”
