Pune Fintech Startup Definedge Raises Rs 22 Crore in Pre-Series A Round
Pune, 22nd September 2026: Pune-based fintech and brokerage firm Definedge Securities Broking Private Limited has raised ₹22 crore in a Pre-Series A funding round, taking its total capital raised to ₹30 crore, the company said on Tuesday.
The all-equity round saw continued participation from existing investors Nitin Agarwal and D. Prasad, along with new investors Anant Jain and Sachin Kasera. The funding comes nearly a year after Definedge’s first institutional and angel funding round, which closed in November 2025.
The company said it plans to use the fresh capital to expand its technology and product infrastructure, increase margin funding capacity, strengthen marketing and distribution, and accelerate the development of artificial intelligence (AI) and automation-led products.
Definedge is targeting ₹5,000 crore in assets under management (AUM) through its Momentify platform over the next 24 months. The company said Momentify has already crossed ₹1,000 crore in AUM.
The company plans to focus its expansion around four areas: infrastructure and low-latency execution; scaling its Zone and Opstra trading products; expanding Algostra as a no-code retail algorithmic trading platform; and developing Momentify from a systematic investing tool into a broader wealth-creation platform.
Definedge also plans to expand Gurukul, its investor education platform, as part of its efforts to reach more retail traders and investors.
“Unlike most startups, we didn’t begin with a brokerage license; we began by building trust, knowledge and community,” said Prashant Shah, Co-founder and CEO of Definedge. “Our mission is to democratize access to professional-grade trading tools and education for Indian traders and investors.”
Shah said the company plans to bring research, analysis, investing, trading, education and automation into a more connected experience over the next two to three years. He added that AI and automation would be used to help users research ideas, test strategies and follow predefined investment or trading rules.
Investor Anant Jain said Definedge’s product-led approach was a key factor in his investment decision, particularly its ability to allow users to develop, back-test and deploy their own strategies.
Existing investor D. Prasad said the company’s AUM and user base had continued to grow despite changing market conditions, while investor Sachin Kasera said Definedge had built credibility within the trading and investing community.
Nitin Agarwal, who has invested in more than 125 startups, said he continued to have confidence in Definedge’s ability to provide institutional-quality tools to retail traders and investors.
Founded by Prashant Shah and Rajesh Badiye, Definedge started as an investor education and research platform before expanding into full-service broking.
According to the company, its overall user base has grown 125% over the past 14 months and tenfold over the last 36 months, primarily through word-of-mouth growth.
Definedge said Momentify crossed ₹1,000 crore in AUM in about 15 months. The company’s technology ecosystem currently comprises more than 14 platforms, including Opstra for options analytics, Zone for technical analysis, Algostra for algorithmic trading, Momentify for rule-based wealth creation and Gurukul for investor education.
The company is headquartered in Pune and caters to retail traders and investors through its trading, investing, analytics, education and automation platforms.
