In its latest research report ‘Anatomy of High Streets in India’, JLL Research look at few prominent high streets of India that have successfully stood the test of time. These are markets that have created a unique selling proposition of their own through constant evolution and, in many cases, have created a niche segment of their own. As a result, these markets have managed to grab the attention of not only the local brands that operate in India but also national and international brands that would have otherwise not ventured beyond the posh interiors of a mall.
The characteristics of these markets, along with the composition of retail brands and catchment profiles, have been provided as well. With the help of a small survey of shoppers across each of these high streets, it has tried to touch upon the aspect of consumer perception about the high streets. While doing this, the research paper found that they still have enough good reasons to continue visiting these markets, given the benefits the latter provide in terms of competitive deals, strategic locations, easy access and the niche segments.
Prominent high streets of India covered in the report:
Bangalore: Brigade Road, Commercial Street, Indiranagar
NCR Delhi: Connaught Place, Khan Market, South Extension, Galleria, Sector 18
Mumbai: Hiranandani Estate (Powai), Bandra Linking Road, Colaba Causeway, Breach Candy
Chennai: T Nagar, Anna Nagar, Adyar
Hyderabad: Himayathnagar, Begumpet, Banjara Hills
Pune: M G Road, J M Road, F C Road
Kolkata: Lindsay Street, Park Street, Camac Street, Gariahat