Being Human Clothing celebrates 5 successful years in Fashion Retail
September 18, 2017 Mumbai: Being Human, a clothing line with a heart, is all set to celebrate the completion of 5 successful years in the fashion retail industry. The brand was launched in 2012 by Salman Khan, one of India’s biggest celebrities and its global licensee, The Mandhana Retail Ventures Limited. After a successful launch in Europe, the brand was subsequently launched in Middle East, India, Nepal and Mauritius over the past 5 years and currently has more than 600 point-of-sale globally. The brand has received global acceptance due to its unique model wherein through the sale of each garment, the brand supports the education and healthcare initiatives undertaken by Being Human – The Salman Khan Foundation.
Known for its trendy design, Being Human Clothing has completed 5 successful years of business and has marked its position among the top apparel brands in India and Overseas. This fast moving fashion brand is an interesting mix of creativity and functionality supported by cost-effective product development.Taking the brand ethos forward, the clothing line has made a distinct identity for itself in the retail industry by employing one differently-abled employee as a Fashion Consultant in each of its stores.
To mark its anniversary,#5YearsOfBeingHumanClothing campaign by the brand features Salman Khan and 8 Unsung Heroes from distinct fields. The campaign is shot by the renowned photographer Prasad Naik and conceptualised by agency Pulp.
#5YearsOfBeingHumanClothing celebrates inspirations breaking through societal taboos bringing you 8 crusading champions and their unheard stories. Each individual is an unsung hero of a space which our society needs but are hesitant and callous about.This initiative by the brand stands for and believes in Being Brave, Being Courageous and most of all, Being an Awesome Human
1. Arjun Meghe & Jyotibha Patil who are the founders of ‘Insaniyat’, a non-profit organization aimed towards social development
2. Karan Berry who makes ‘zero-profit shoes’ for differently-abled people
3. Deane de Menezes who is a founder of ‘Red is the New Green’, conducts awareness sessions about menstruation across society while also providing access to economical sanitary options and safety measures to dispose menstrual waste
4. Rajeev Dilip Kher who founded ‘3S India’ runs a sanitation drive addressing hygiene related issues which has benefited over 10,00,000 labourers
5. Maitreyi Jiwchkar who brought up ‘Zero Gravity’, was established as a youth led entity connecting change-makers to opportunities on a single platform for social good based on innovation and ideation the fields of education, environment healthcare and rural development
6. Poorva Shingre who works at ‘Once upon a Doug’ helps cotton women farmers get a reliable secondary income from hand-made, up-cycled cotton bracelets, which are sold globally.
7. Raviraj Shetty who works for ‘Ummeed Child Development Center’, an NGO which provides care to children experiencing disabilities and their families. He works to make every child experiencing disability reach their maximum potential and becoming a part of the society in respectful ways.
These are the 8 unconventional heroes whose work has been selected to be showcased by Being Human Clothing in the #5YearsOfBeingHumanClothingcampaign. These stories will be a part of the month long celebration to commemorate this milestone.
Taking this idea forward, the brand will launch adigital campaign inviting all to share inspiring stories of anyone they may know by using the hashtag #5YearsOfBeingHumanClothing and will give chance to get featured in their next campaign along with other rewards such as vouchers from the brand.
