MCDOWELL’S NO.1 LAUNCHES ALL NEW PLATINUM FIRST TIME CATEGORY ENTRY OFFERSA SUPERIOR INDIAN GRAIN SPIRIT WITH SCOTCHES INCLUDING FIVE YEARD OLD SCOTCH
December 20, 2018: McDowell’s N0.1, Diageo India’s flagship brand,today launchesits most premium blend named Platinum. For the first time, this new whisky includesa blend of Indian Grain Spirit and select scotches, including five-year-old scotch, bringing an upscale experience to the masses at a price point that the category has never seen.
Crafted to deliver consumers an extra smooth liquid experience, McDowell’s No. 1 Platinum is a perfect balance of refined taste. The whisky is a perfect balance of rich flavours and smoothness which can be attributed to its unique blends that are passed through actual platinum.
Building on the established and loved brand message of yaar, McDowell’s No. 1 Platinum is the perfect companion for those gathering with their best yaars to celebrate life’s special moments. The uniqueness of Platinum is best enjoyed by pouring it in a tall glass with sodaand lots of ice.
Amarpreet Singh Anand, Executive Vice President & Portfolio Head, Marketingsaid “While most consumers have their go-to liquid, many are on the hunt for new and different experiences. With McDowell’s No.1 Platinum we are bringing together a unique blend of our favoured brand to offer a more premium option featuring five-year-old scotchat a very accessible price point.”
McDowell’s No.1 is one of India’s leading whisky brands.With the launch of the new variant, McDowell’s No.1 offers a new option to consumers who prefer a premium whisky.
McDowell’s No.1 Platinum will be available at a competitive and attainable price starting Rs.150 for 180ml and starting Rs.600 for 750ml.
