National, 24 April, 2019: We live in a digital age of the ever-evolving disposable electronic devices where E-waste is growing at a CAGR of 30% and as per ASSOCHAM is estimated to reach at 5.2 MT per annum by 2020. In order to promote responsible recycling of E-waste , Tata Power in association with TATA CLiQ, will be hosting ‘Earth Week’ – a campaign from 22nd – 28th April to provide a transformative solution on e-waste management.
Tata Power has collaborated with Karo Sambhav, India’s leading E-waste producer responsibility organisation. The campaign indicates an evolved mind-set of India’s *‘Reflex Generation’ with a proactive participation to responsibly recycle E-waste. This set of consumers do not limit their commitment to the environment with a single grand gesture on one particular day such as World Environment Day or Earth Day but largely prefer taking small yet consistent steps to be more eco- friendly on a regular basis.
Active participants can pledge their support by visiting www.tatapower.com/BetterEarth and deposit their E-waste at the nearest collection centres across India:
1. Karo Sambhav Collection Centres – 176 centres across India
2. Tata Power Mumbai Customer Centres – 13 centres in Mumbai
3. TPDDL Customer Centres
4. TATA Power Mumbai, Delhi and Bangalore offices
Karo Sambhav will also provide a pick-up service (only for Delhi NCR, Mumbai, Bangalore and Kolkata) for large quantity (above 50kgs like Refrigerators, Washing machines, Air conditioners etc.) of E-waste by booking a pick up on the campaign website. To encourage participation, Tata Power will give TATA CLiQ e-vouchers up to INR200 for less than 50kgs E-waste and up to INR500 e-vouchers for depositing more than 50kgs E-Waste as a reward.
Commenting on this campaign, Mr.Praveer Sinha, CEO & Managing Director, Tata Power said, “With the rapid advancement in technology, all the electronic gadgets that we use tend to get outdated within in a short span of time. A circular economy like ours hold immense potential to augment e-waste recycling and hence, it is imperative to discard electronic gadgets appropriately. Through this campaign we aim to promote the micro activism of India’s ‘#ReflexGeneration’. We are glad to be associated with TATA CLiQ and Karo Sambhav for this campaign and hope to re-define the importance of responsible recycling.”
The campaign week will eb kickstarted on 22nd April, 2019 on Tata Power’s Facebook and other social media handles by talk on how proper recycling of E-waste can help us fight the bigger cause of climate change. The campaign will be promoted on Tata Group’s internal platforms – Sangam, Tata World and TATA CLiQEmployee Mailer/Portal and External platforms – Tata Power Social Media, TATA CLiQSocial Media, Karo Sambhav Social Media and Tata Power Mumbai & Delhi Customers (Mailers/WhatsApp).