John Deere Tractors ranked ‘number one’ by JD Power
Pune, India (July 5th, 2016) – John Deere India Private Limited, a subsidiary of Deere & Company, makes in roads as a farm solutions provider and keeps its product innovations lead, in India, that are important to customer convenience and reducing operating costs in farming.
“John Deere is committed to Indian farmers,” said Satish Nadiger, managing director, John Deere India. “We continue to design and manufacture machines that feature advanced technology and proven product reliability. This is needed for modernizing Indian agriculture.”
Satish Nadiger added “As a testimony to our contributions to Indian farmers, tractors customers have voted John Deere as number one, in all categories above 30 HP of JD power award, in this year. John Deere has also been ranked one, for service satisfaction, besides product performance in the categories John Deere participates.
In the past 15 years, Deere was the first in India to offer tractors with power-steering, wet brakes, dry-type air cleaner and four-wheel drive. Recently John Deere introduced the Perma Clutch and became the first company in the industry to offer warranty on the clutch for 3000 hours, an unparalleled offering even in India’s automotive industry. The introduction of these product features enhances John Deere’s leadership in bringing new technologies to the Indian market.
The Power Reverser is specifically aimed at the special customer segment in India. The feature allows the driver of a tractor to shift from forward to reverse with a flick of a switch, without using the clutch pedal. Experts believe that operators will not go back to using a conventional tractor once they have experienced the power reverser.
The new John Deere cab for farmers in Indian offers best-in-class visibility, operator comfort and a clean work environment. John Deere has also launched JD Link – a telematics service using mobile phone technology to provide significant information about the tractor operations Customers can monitor, track and capture details on the performance of individual tractors, including usage patterns, service timings, theft alerts, and an acreage meter to calculate the size of an area even it has an irregular field shape or dimensions.
Deere has a long history with the Indian agricultural market, including sales of equipment in India approximately 60 years ago. In more recent times, John Deere created a joint venture in 1997 in India and fully acquired the joint venture in 2005. Since then, Deere has added manufacturing locations, a technology and engineering center in Pune, and a non-banking finance company to support John Deere’s dealers and customers.
“John Deere is leading as a solution provider in India,” said Mukul Varshney, Vice President – Corporate Affairs. “We work with various companies in the agriculture value chain to bring end-to-end solutions to our farmers. Partnership programmes and Custom Hiring Centers at various states have been very beneficial in bringing high-technology solutions to small and marginal farmers”. Mukul added “John Deere also is committed to the skill development under the Skill India Mission and has already set up three training centers in Maharashtra, Karnataka and Madhya Pradesh, for the development of village youth. Already 100 students have been trained on Agriculture equipment operations and maintenance.”
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.
Important Pointers discussed
CHC Centres
- In Gujarat – 15,400 farmers have benefitted till date. The concept of CHC is fairly new and hence difficult to give a comprehensive number.
On market share
- In tractors, we are targeting a double digit growth in market share in the next three years.
On investment
- We have invested approximately INR 1200 crores in India till date.
On drought
- The overall industry was down. However, the industry has seen a growth of 11-12 percent growth in the last six months and the trend is likely to continue.
John Deere Global
- USD 28.5 billion revenue Oct 2015
- INR 3 crore per day investment in R&D globally
John Deer India
- Out of 55,000 tractors manufactured in India, 24,000 were exported last year – close to 44%
- 427 dealers in the country as of now
- Major sales – South India contributes for largest volume for John Deere followed by Central India and Punjab
- We have market leadership in more than 50 hp category and are gaining business in 40-50 hp and we are working on our markets in 35-40 hp category
