24 Engergetic Sprightly Kids Strutted The First Diesel Collection During The Hamleys Show
Mumbai, 28th August, 2016: It was a show that created excitement and fun from the word ‘Go’ and was the most eagerly awaited event at 6Degree Stage One during Lakmé Fashion Week Winter/Festive 2016. 24 bouncing, energetic kids strutted their attitude in clothes by top international denim brand Diesel at the Hamleys Show. It was a rocking and rolling, fun filled event that kept the audience in high spirits as they applauded the star models.
Full of attitude and clothes that were ideal for the young stars, the show revealed a wide range of styles in denim and cotton that will please and gladden the hearts of the tiny tots. Known for its cool denims and their rock star kids’ style signature looks, DIESEL Kid Fall/Winter 2016 included leather jackets, striking graphics, extraordinary fabric mixes and contemporary shapes woven with an underlying rock soul.
Diesel’s new range ‘Universe Rockers’ personified attitude with animal- spirit prints of wolf and eagle; and T-shirts emblazoned with oversized texts. From funky sweatshirts, to easy track pants, and fancy Jogg Jeans Junior with lateral taping, pigmented stains, patch effects and spraying; the show featured everything that should be in the young fashionistas wardrobe.
Cute dresses and dungarees were a fashionable ‘rebel clash’ in camouflage and paisley tops and tights that made fashion news on the ramp. Accessories and logo sporting baseball caps, added to the cool nature of the look that was totally fashion forward all the way.
Esteemed actor Emran Hashmi and his son Ayaan, dazzled the audience in their co-ordinated outfits. The duo wore grey stone bleached denims, striking printed T-shirts teamed with leather jackets in the best classic rock vein.
For the coming festive season let funky fashion jazz into the young wardrobes with the Diesel collection that was displayed at the super stylish Hamleys Show.
Deval Shah, Business Head, Diesel Fashion India Reliance Private Limited says“Styling the Hamleys Ramp Camp for the Lakmé Fashion Week Winter/Festive 2016 has been a lot of fun. With this show, we have launched Diesel’s KIDS Collection in India for the 1st time and what better way to showcase it than with these feisty kids!
Staying true to Diesel’s philosophy of passion, individuality and self-expression, our KIDS Collection too carries an edge and an attitude, so now kids can rightfully demand for as cool looks as their parents! This is the first kid’s wear range in India in the alternate to luxury space and we are confident that our customers will fall in love with this new addition to the DIESEL portfolio.”
Mr. Karandeep Singh, Business Head, Hamleys says, “The Hamleys show at Lakmé Fashion week Winter/Festive 2016 has been a wonderful culmination to the second season of ‘Ramp Camp’. We held workshops, followed by auditions across 8 cities with more than 600 participants and over 2500 registrations this year. The outcome has been outstanding! It was an absolute pleasure to work with the kids and form a beautiful bond with them and their families – We at Hamleys will cherish this for a very long time. We hope our little fashionistas enjoyed walking the ramp at one of India’s most prestigious fashion event – The Lakmé Fashion Week. It is our endeavor to work towards introducing more such pioneering properties for children at Hamleys.”
