Bajaj Finserv Rebrands Insurance Businesses as Bajaj General Insurance and Bajaj Life Insurance
Pune, 8th October 2025: Bajaj Finserv Ltd., one of India’s largest and most diversified financial services groups, has announced the rebranding of its insurance subsidiaries as Bajaj General Insurance and Bajaj Life Insurance, effective immediately. The move marks a major milestone in the company’s journey to becoming a fully Indian-owned insurance group.
The rebranding follows the execution of a Share Purchase Agreement (SPA) signed earlier this year by the Bajaj Group to acquire Allianz SE’s 26% stake in both its general and life insurance joint ventures. Once the transaction is completed, Bajaj Group’s ownership in the insurance entities will increase from 74% to 100%, making them wholly owned subsidiaries.
The new brand identity is encapsulated in the campaign ‘100% Bajaj.
Made in India. Made for India. Made by India.’ — symbolising the group’s commitment to building homegrown, customer-centric insurance solutions. The refreshed logos reflect Bajaj’s enduring values of trust, fairness, transparency, and dedication to national growth.
Sanjiv Bajaj, Chairman and Managing Director of Bajaj Finserv, said,
“This rebranding goes beyond a mere change of name. It brings to life our vision of empowering every Indian to fulfil their aspirations while staying financially protected. At its core is our belief in building responsible businesses that are ‘Made in India. Made for India. Made by India.’ This is a defining moment in our strategic transformation. Becoming ‘100% Bajaj’ reaffirms our commitment to supporting India’s growth and making financial protection accessible and inclusive for all. We thank the regulators and all authorities for their continued support.”
Bajaj Finserv has secured all requisite regulatory approvals, including from the Registrar of Companies (RoC), Competition Commission of India (CCI), and the Insurance Regulatory and Development Authority of India (IRDAI). The completion of the share acquisition is expected in the coming months, after which Allianz SE will be reclassified from promoter to investor, and the joint venture agreements will stand terminated.
For nearly 25 years, Bajaj General Insurance and Bajaj Life Insurance have catered to millions of customers across India with comprehensive life, asset, and health protection products. Both companies continue to strengthen their digital-first approach by leveraging artificial intelligence (AI) and technology to enhance customer engagement and deliver greater value.
