Indriya by Aditya Birla Jewellery Expands Presence in Maharashtra with New Store in Pune
Pune, 11th April 2026: Indriya, Aditya Birla Jewellery, has launched its new store in Pune, marking its 4th store in the city and further strengthening its presence in Maharashtra. This expansion aligns with the brand’s strategy to deepen its footprint in key metropolitan markets with strong growth potential.
Maharashtra continues to be a significant market for fine jewellery, driven by a blend of traditional purchase occasions and a growing preference for contemporary, design-led collections. Pune, with its cosmopolitan audience and evolving consumer sensibilities, remains a key focus market for organised jewellery retail.
Located at Phoenix Marketcity, Viman Nagar, one of Pune’s most popular retail hubs, the store offers a refined and immersive shopping experience. It houses over 32,000 designs spanning bridal, festive, contemporary, and lightweight everyday jewellery. The store also features thoughtfully curated spaces, including a dedicated bridal lounge and a kaarigari room, enhancing both discovery and personalization for customers.
With a focus on design, scale, and customer experience, the store aims to cater to the diverse preferences of Pune’s consumers. This launch further strengthens Indriya’s presence in Western India while expanding its reach in premium retail environments.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Pune is an important market for us, given its evolving consumer preferences and strong appetite for design-led jewellery. With our fourth store in the city, we aim to offer a more accessible and elevated shopping experience to a wider customer base.”
Indriya by the Aditya Birla Group continues to deepen its presence in Maharashtra with its expansion in Pune, bringing its contemporary jewellery collections and signature retail experience to a dynamic and growing market.
