MahaRERA Imposes Rs 30,000 Penalty on Vilas Javdekar Infinitee Developers for Pune Project Ad Violations
Pune, 29th May 2026: In a firm enforcement of real estate advertising norms, the Pune bench of the Maharashtra Real Estate Regulatory Authority (MahaRERA) has penalized developer Vilas Javdekar Infinitee Developers Pvt. Ltd. a total of ₹30,000 across two separate cases.
The suo motu action was taken after the developer circulated promotional pamphlets with regulatory information printed in illegally small fonts.
The orders, dated May 26, 2026, were issued via video conferencing by Jayant B. Dandegaonkar, Deputy Secretary of MahaRERA, Pune. Both cases pertain to the developer’s registered housing project, “Pratik Nagar Palladio Kothrud Central” (MahaRERA Registration No. PR1260002501660).
The Nature of the Violations
MahaRERA initiated suo motu (on its own motion) inquiry proceedings after identifying non-compliant advertisements circulated for the Kothrud project. Under MahaRERA Order No. 46C/2025 (dated April 8, 2025), promoters are legally mandated to display the MahaRERA registration number and website address in a font size equal to or larger than the largest font size used for the project’s contact details and physical address.
Perusal of the promotional materials revealed that the developer had relegated vital regulatory credentials to a smaller font while prioritizing their own contact details:
Case No. SM12600239 (Standalone Pamphlet): The violation was detected in a multi-color, back-to-back A4 glossy pamphlet. While a QR code was placed on the top-right quadrant of the front page, the project registration number and website address below it were printed in a font size smaller than the contact details at the bottom of both pages.
Case No. SM12600237 (Newspaper Insert): The second violation involved a similar multi-color A4 glossy pamphlet circulated as an insert in the daily Marathi newspaper Sakal on February 22, 2026. In this instance, the QR code was placed on the back page, but the registration details again failed the font-size parity test.
Developer Blames ‘Machine Error’
Appearing on behalf of the respondent-promoter, Advocate Neeraj Godbole argued that the contravention was entirely unintentional. The developer’s written reply contended that the violation “was caused due to inadvertent and unintentional error in printing systems” and urged the authority to treat the incident as a mere technical “machine error” rather than a deliberate illegality.
MahaRERA Rejects Defence, Issues Strict Orders
MahaRERA rejected the developer’s explanation, holding that the charge of violating Order No. 46C/2025 was clearly established by the physical evidence on record.
Invoking powers under Section 63 of the Real Estate (Regulation and Development) Act, 2016, Deputy Secretary Dandegaonkar passed the following directives:
Financial Penalty: A penalty of ₹15,000 was imposed on the promoter for each of the two counts, resulting in a total fine of ₹30,000.
Payment Timeline: The promoter must deposit the penalty amount within fifteen (15) days of the order’s enforcement.
Failure to Comply: If the developer fails to pay within the 15-day window, the penalty amount will automatically stand doubled (to ₹30,000 per count, subject to a maximum statutory limit of ₹50,000 per count).
Further Legal & Administrative Restrictions: If the penalty remains unpaid after three months, MahaRERA reserves the right to initiate further legal prosecution under the RERA Act of 2016. Furthermore, the Technical and Finance Departments of MahaRERA have been mandated to block and authenticate the payment of this penalty before processing any future applications—such as project extensions, corrections, or name changes—filed by the developer for this Kothrud project.
