ABSOLUT EVC to mesmerize the audience this December at Aamby Valley City

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Flo Rida,Arijit Singh, Farhan Akhtar & Alan Walker to enthral the audience as music takes the centre stage

08 December, 2016: ABSOLUT Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavalabetween 17th–18thDecember. The carnival like its previous editions will be a mix of international and home-grown artists.This year it will feature an exciting line up of global performerslike Flo Rida & Alan Walker and Indian sensationsFarhan Akhtar& Arijit Singh. ABSOLUT EVC 2016 will also includeelectronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

Promising to be the biggest music festival till date, the two-day carnivalwill showcase an interesting Bollywood line up.ABSOLUT EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra

The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer afull-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

Speaking of the event VP Marketing for ABSOLUT, Mr Jagbir Sidhu said, “ABSOLUT Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. ABSOLUT is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artists from across the globe.ABSOLUT EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

About ABSOLUT Enchanted Valley Carnival:

ABSOLUT Enchanted Valley Carnival is the first-ever music festival in Asia to have a fully-fledged campsite, famously known as Enchanted Village, alongside professional adventure sport and other distinctive experiences. ABSOLUT Enchanted Valley Carnival is hosted amongst the serenity of nature in one of the most exclusive cities in Asia at Aamby Valley City, being the first festival in Asia to be held on an airstrip. 

Enchanted Village shall be poised to endorse and facilitate this community through its extravagant camping experience, with the objective of being the most sought after camping brand in the country. Enchanted Village aims to extend its ritualistic nature amongst the fans, rendering an experience across the length & breadth of India’s diverse environmental settings.

 In 2015, EVC introduced its sub property ‘Culinarium’ at the festival, which is a curated gastronomical experience. Gourmet as well as street food experiences are handpicked specially for the festival with pop up restaurants created to devour various cuisines under one roof.

 ABSOLUT EVC 2016 establishes itself as the only multi genre electronic music festival in India offering varied genres from electronic music to live genres across house, techno, fusion and Indie along with other experimental music. Bringing together some of the most electrifying international performers that remain sacrosanct, ABSOLUT EVC covers a vast spectrum of music with the presence of our Indian talent in the line-up.

ABOUT ABSOLUT:

ABSOLUT Vodka is the world’s most iconic vodka. For over 30 years, ABSOLUT Vodka has collaborated with the creative world and the collection today comprises more than 800 works from artists such as Andy Warhol, Francesco Clemente, Louise Bourgeois, Rosemarie Trockel, Angus Fairhurst, Jan Saudek, Béatrice Cussol & Anish Kapoor.

 Building on the brand’s artistic heritage, ABSOLUT is collaborating with boundary-breaking artists to use the night as a canvas, allowing them to transform the night beyond the ordinary, and inviting partiers to play inside these unique artistic experiences. These experiences are inviting partiers from cultures around the world to see how creativity can challenge the norm, push society forward, and create a new dimension of the night that is unified by artistic expression.