ACC Ltd partners with BCCI on Swachh Bharat Mission to provide waste management services during India-England ODI series at Pune stadium

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Mumbai, March 26th 2021: ACC Ltd, one of the leading cement producers in the country, has partnered with the Board of Control for Cricket in India (BCCI) to provide a safe and sustainable solution for safe disposal of waste that usually get generated during a cricket match to support Swachh Bharat Mission.

ACC’s inhouse waste management arm‘Geocycle,’ will provide safe waste management solutions at Pune stadium, where the three-match One Day International (ODI) series between the cricket teams of India and England is being played. The first ODI was held on 23rd and the second match is happening today and the last match will be held on 28th March 2021.

“We are happy to support Swachh Bharat Mission through Geocycle. Our aim is to continue our efforts to provide safe waste management solutions to industries and municipalities, while meeting the highest standards of health, safety and sustainability.” said Mr. Sridhar Balakrishnan, MD & CEO, ACC Limited.

For more than a decade now, ACC Ltd is on the forefront of providing waste management solutions to stakeholders, communities and industries. Through ‘Geocycle’, the Company has provided a safe and sustainable solution for safe disposal of 0.57 million tonnes of waste in 2020, which otherwise would have been disposed of on landfills and dumpsites. Through the co-processing technology, ACC provides a ‘Zero Landfill’ solution that doesn’t create any additional emission and in addition avoids soil contamination, water and air pollution coming from landfill sites, recovery of energy and minerals from the waste materials.

The Government’s ‘Swachh Bharat’ programme, coupled with the mega city growth solution to manage municipal waste through co-processing, is expected to get greater traction in future. With increased consumption of alternative fuels—0.29 Million tonnes—the Company has achieved Thermal Substitution Rate (TSR) of 6.9% in 2020 compared to 5.6% in 2019.

Geocycle, a global waste management brand of LafargeHolcim Group (the parent company of ACC Ltd) is a leading provider of industrial, agricultural, municipal and plastic waste management services worldwide.

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