Amazon India Reaffirms Support to Pune’s MSMEs

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Pune, June 27, 2024 – On the occasion of World MSME Day, Amazon India has reaffirmed its commitment to empowering local small businesses in Pune, aligning with a broader national effort of bolstering the MSME sector.

India’s MSME sector has played an important role in the country’s overall economic development. According to relevant government websites and registrations on the Udyam Portal (as of March 2024), 97.7% of MSMEs registered were classified as micro-enterprises, while 1.5% were small enterprises. These numbers reflect the sector’s immense potential in addressing the nation’s unemployment concerns, particularly among educated youth, and can contribute to a stable, incremental economic growth in the coming decades. Recognizing MSMEs’ critical role in employment generation and their significant contribution to the country’s GDP, Amazon is dedicated to providing these enterprises with the necessary tools and platforms to thrive in today’s digital-first economy.

Amazon’s various seller initiatives, such as Local Shops, Karigar and Saheli, for MSMEs, focus on overcoming common challenges faced by these businesses, such as proper promotion, consumer visibility, and nationwide reach. By offering a dedicated platform, Amazon enables these MSMEs to showcase their products to a much wider audience, additionally benefiting from a vast selection of products and reliable delivery services.

Maharashtra, in particular, boasts of the highest number of business units registered (37.12 lakhs), making it a key state for Amazon, and the MSME sector. With 1.6 lakh sellers from Maharashtra already selling on their platform, Amazon is now committed to digitizing 10 million MSMEs by 2025, providing them with the tools to succeed in this dynamic digital age.

Amazon India’s partnership with local MSMEs in Pune is designed to aptly address their business need to have widespread reach in the country by being fully digitally enabled. By facilitating access to a national, and possibly also global customer base, and offering comprehensive support in increasing digital presence, Amazon helps these businesses enhance their visibility and competitiveness on a national scale.

So, this World MSME Day 2024, Amazon India stands with Pune’s MSMEs and their passionate and dedicated owners, cheering for their growth and integration into the nation’s digital economy. Through continuous support and innovative initiatives, Amazon aims to drive the success of many more local businesses, contributing to a more dynamic and inclusive economic landscape in India.

Let’s have a look at some of the star sellers from Pune and hear from them, about their business and journey…..

About Pune Sellers–

Abolee I Women’s Hygiene
Led by Ms. Mithila Tupekar, a production engineer. Abolee is a sanitary napkin brand, and transcends the mere functionality of napkins. Abolee aims to serve as a platform for empowerment and dialogue, amplifying women’s voices in menstrual health matters and breaking taboos. Their vision extends far beyond profit margins; it’s about empowering women and providing them with the dignity they deserve during menstruation. This has led Abolee to venture into underserved communities, especially within aspirational districts – particularly in Maharashtra. They have engaged directly with women, providing education on menstrual health and distributing Abolee sanitary napkins, ensuring accessibility and affordability where it mattered most. Given their intent to expand their reach, Abolee partnered with Amazon, particularly Amazon’s Saheli program, an important moment in their business journey.

Abolee’s journey is just beginning—it’s about creating a community where women openly discuss menstrual health. Through initiatives and collaborations, Abolee advocates for openness and de-stigmatization. Let’s join the movement, experience the beauty of Abolee, and rewrite the narrative of feminine empowerment. Abolee: where beauty blooms, voices resonate, and every woman’s journey is celebrated.

Abolee –

Chamki & Co I Designer Bags
Priyanka Pachpande is a talented artist and illustrator. She is the visionary behind Chamki & Co. With a passion for colors, narratives, and intricate details, Priyanka brings her unique artistic vision to life in each of her creations. A graduate from the prestigious Srishti Manipal Institute of Art Design and Technology, she has been honing her skills as an independent illustrator since 2020. Having had the privilege of collaborating with renowned personalities and esteemed organisations, including illustrations done for Dr. Sudha Murthy, Netflix, and Swiggy Genie amongst others, Priyanka’s remarkable projects speak volumes about her talent and dedication. Earlier her products used to reach limited people in her known circle, which is when the de’Asara foundation encouraged her to join the Amazon Saheli program, to further promote her craft to millions of Amazon customers, which has had a significant impact in increasing her business reach.

Website –

Gentle Petal I Skincare Products
Is Led by Ms. Ashwini Yadav and her husband, Bharat Yadav – Gentle Petal, believe in nurturing your skin with the utmost care and tenderness. Each of our handmade soaps is lovingly crafted using only the purest, natural ingredients. Our dedication to quality doesn’t stop at our ingredients. Each soap is expertly handcrafted in small batches to ensure maximum freshness and potency. This artisanal approach allows us to maintain the highest standards of quality and craftsmanship, so you can trust that every Gentle Petal soap is made with the utmost care and attention to detail. With the support of Amazon Saheli, our effort is to try and showcase the most natural soaps!

Website –