Amway India Presents ‘Attitude Fashion Show’  

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·         Madhushree, Neeraj and Iravati were adjudged winner, first and second runners up respectively. 

·         Sayunta Shelar, Kiran Giri, and Sanjay Patil were adjudged Bright & Beautiful, Satinique and Mr. Dynamite

Mumbai December 18, 2016— Amway India, the country’s largest direct selling FMCG Company, organized a dazzling ‘The Attitude Fashion Show’ today in Mumbai.

The Attitude Fashion Show provided a platform to the distributors of Mumbai to showcase their talent on the ramp. A professional choreographer shortlisted 27 finalists, aged between 18- 40years from the big pool of nominations and groomed them for the Attitude Fashion Show. While the Female contestants enlivened their presence wearing some of the most vibrant Attitude colors, male contestants walked the ramp displaying breath-taking hair styles using Satinique Haircare & Dynamite products which spelled their magnificence.

The fashion show comprised three themes – Fusion, Go Green and Carry Your Attitude Traditional, The jury panel included Ms. Surabhi Wahal, Regional Director, Western Region, Amcham India, Akkriti Anand Singh, Model, Actress and Anchor and Mr. Rajeev Sharma, General Manager, Corporate Partnerships, Smile Foundation.

Madhushree, Neeraj and Iravati were adjudged winner, first and second runners up respectively. Sayunta Shelar, Kiran Giri, and Sanjay Patil won the subtitles of Bright & Beautiful, Satinique and Mr.Dynamite

Speaking on the occasion, Mr. Sandeep Prakash, Regional Head –West, Amway India, said, “We are delighted with the response to the fashion show. All the participants carried themselves with élan and aplomb. The fashion show is a perfect fit in the overall game plan of Attitude which is about appreciating the person behind the face. The company gave a wonderful opportunity to the exponents of Attitude, a brand especially created for Indian market, to express their personality.”

Attitude is a premium skincare and cosmetics brand especially targeted to Indian youth who believe that ‘Beauty for her is more than just a pretty face. Her personality & Attitude defines it’. Attitude offers a range that takes care of one’s skin and offers a bold definition of colors that makes one stand ahead of others. Its portfolio offers variety of skincare products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and Be Bright range of products.