Baleno Wicked Weekend, India’s longest party marathon, reaches the youth city of India
Pune, December 19, 2016: Baleno Wicked Weekend refreshed the party scene in Pune by bringing India’s longest party marathon–to Café High Spirits, Koregaon Park. India’s leading artists like Piyush Bhatnagar aka Sound Avtar and Zephyrtone both made the audience jump with their funky and vivacious electronic beats.
Maruti Suzuki –NEXA & ZEE life have partnered together to launch “Baleno Wicked Weekend”.
Baleno Wicked Weekend is an attempt to reinvent the urban nightlife by creating the longest party marathon in India. The line-up includes everything from international artists, to programming a consortium of the biggest names in independent music from India at the most happening party destinations throughout the country, giving an experience synonymous to the experience offered under NEXA.
Commenting on the initiative, Mr. Vinay Pant – Assistant Vice President – Marketing, Maruti Suzuki India Ltd.said, “We have positioned Baleno as a car with a bold and defiant attitude. Therefore, it complements the lifestyle of individuals who seek the thrill of the night. With Baleno Wicked Weekends we have a property which seamlessly fit with the personality of the car, and promises to reveal to partygoers a side of the night they’ve never experienced.”
About Baleno & The Nexa Experience:
NEXA is Maruti Suzuki’s premium automotive showroom. It promises more than just a retail experience. NEXA is a lifestyle that encompasses music, fashion, travel and a lot more which caters to the global lifestyle of its customers. The premium hatchback, Baleno is exclusively available at NEXA. Baleno is a car that comes with an attitude that’s bold and defiant, giving it a personality that’s “Made of Mettle”.
About Baleno Wicked Weekends:
Baleno Wicked Weekends is dedicated to create memorable experiences and reinventing the urban nightlife scene across India. This will be a year-long party marathon spaced over 40 weeks and will be held at the biggest party destinations across 6 different cities between 2016 and 2017 featuring some of the most popular independent artists from the Indie music scene both in India and internationally.
