Blue Dart launches its successful annual campaign ‘Rakhi Express’ for siblings to send Rakhis during the festive season

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22th August 2018, Pune: Blue Dart, India’s leading logistics service provider and part of Deutsche Post DHL Group (DPDHL), launches its annual campaign during the auspicious Raksha Bandhan festival, offering the opportunity for siblings to easily send gifts and ‘Rakhis’ to each other within India and internationally with the promise of secure and timely delivery.

Blue Dart Rakhi Express• Reliable delivery to over 35,000 locations across India and 220 countries and territories worldwide• Service available at 625 Blue Dart-DHL Retail outlets• Special rate of ₹ 250/- for 500 gms anywhere in India• 3 lucky customers stand a chance to win iPhone 6• 25 lucky customers stand a chance to win Blue Dart branded haversack bags• Offer valid till 29th August 2018DHL Express Easy Rakhi• 50% discount on freight charges for all international zones - valid for Rakhi shipments between 500 gms to 2.5 kgs. Blue Dart’s ‘Rakhi Express’ is a unique value-added service that caters to the Indian domestic market with delivery to over 35,000 locations across India, while DHL ‘Express Easy Rakhi’ allows Rakhis to be sent internationally to over 220 countries and territories worldwide. These offers are available at all 625 Blue Dart – DHL retail stores across India. With the offer, customers get a free specially designed ‘Rakhi Envelope’ and a personalized greeting card. The logistics cost is a special rate of 250/- to anywhere in India up to 500gms.

Customer convenience is a key focus area and to this endeavor, the offer is available at all Blue Dart-DHL retail stores conveniently located nationwide or by calling 1860 233 1234 to register a Rakhi Service.

There are some exciting prizes to be won, as well. This year, 3 lucky customers will get a chance to win the iPhone 6 while 25 lucky customers will get stand to win a Blue Dart branded haversack bag by simply filling up a contest slogan form.

Commenting on this festive occasion, Ketan Kulkarni, Head – Marketing, Communications and Sustainability, Blue Dart said “Blue Dart’s Rakhi Express enables customers to send their Rakhi during one of India’s most loved festivals – Raksha Bandhan. This offer allows brothers and sisters to strengthen their bond and stay connected across the world. With families becoming nuclear and people moving away from their home-towns or out of the country for reasons such as education, marriage, shifting of family, business or better opportunities festivals such as Raksha Bandhan become even more a special occasion to celebrate”.

He added, “With Rakhi Express, Blue Dart has created an effective platform to offer a speedy and hassle-free experience, when dispatching this special token of love”.

Blue Dart remains India’s most innovative and awarded express delivery company and an undisputed leader in the express logistics industry in India. During the year ending March 31, 2018, Blue Dart handled over 196 million domestic shipments, 0.92 million international shipments and over 697,000 tonnes of documents and parcels across the nation and 220 countries and territories worldwide.