BSNL Joins Hands with Skypro and PlayboxTV Launched ‘IFTV’ in India
Pune, 28th January 2025: In a landmark collaboration that promises to reshape India’s entertainment landscape, Bharat Sanchar Nigam Limited (BSNL) has partnered with Skypro and OTT partner PlayboxTV to launch IFTV, a one-stop platform combining over 550+ Live TV channels and premium OTT apps in India. This initiative bridges live television and on-demand OTT content under a single subscription, providing accessibility, convenience, and affordability to millions of viewers nationwide for free.
Present on the occasion were eminent personalities such as Jyotiraditya M. Scindia, Minister of Communications; and Minister of Development of North Eastern Region, A. Robert J. Ravi, ITS CMD, BSNL, Dr. Neeraj Mittal, IAS, Secretary, Department of Telecommunications, Harinder Makkar, CGM BSNL, Maharashtra, DR. Pawanpreet S. Dhaliwal, Director & CTO, Skypro, Shri Nitin Sood, Business Head, Skypro, Aamir Mulani, Founder & CEO, PlayboxTV and Samson Jesudas , Director, PlayboxTV.
BSNL, with its unparalleled network, enables access to top-tier content for customers across India, including rural regions. Skypro, as the technology backbone of IFTV, ensures smooth content delivery and a superior user experience through state-of-the-art infrastructure. PlayboxTV brings a curated selection of premium content, catering to diverse entertainment preferences. The IFTV platform is the result of collaboration between three industry leaders.
This event marks the launch of IFTV in India, offering over 550 premium live SD and HD TV channels, along with 18+ OTT apps now included in the bundle, significantly enhancing customer value. With over 4 million FTTH customers across diverse terrains of India, from urban to rural areas, BSNL now enables all its customers to access premium TV and OTT apps at no additional cost. By continually adding value-added services to its offerings, BSNL ensures a superior customer experience. Skypro is providing the live TV content, while PlayboxTV serving OTT service into one App across Mobile &TV.
To celebrate the launch, BSNL Broadband customers will receive free access to 550+ Live TV channels and 18 premium OTT platforms. This exclusive offer allows users to experience the best of IFTV without any additional cost as part of their existing broadband plan, bringing world-class entertainment to their fingertips. With BSNL’s vast network and PlayboxTV’s expertly curated content, IFTV aims to reach audiences in rural India, making high-quality entertainment more accessible than ever.
Highlighting the importance of this initiative, HK. Makkar CGM, Maharashtra said, “At BSNL, we are committed to providing our customers with innovative and affordable solutions. This collaboration with Skypro and PlayboxTV to launch IFTV is a game changer for our customers, particularly in rural India. By offering live TV and premium OTT content on a single platform, we are enhancing the value of our services and ensuring that digital entertainment is accessible to everyone. This partnership strengthens our position as a leader in bringing the best connectivity and content to our users.”
Dr. Pawanpreet Dhaliwal, Director Skypro, the partner for IFTV, added, “Our mission at Skypro is to create value added solutions that connect, empower & improvise customers entertainment experience. IFTV is a testament to our ability to deliver cutting-edge infrastructure, ensuring a seamless and reliable entertainment experience for millions of users across the length and breadth of the country.”
Speaking about this collaboration, Aamir Mulani, Founder of PlayboxTV, said, “This partnership with BSNL & Skypro represents a giant leap forward in making premium digital entertainment accessible to every Indian household. By integrating live TV and OTT content under one platform, we are delivering an unmatched entertainment experience that aligns with India’s digital transformation goals.”
