Mumbai: Keeping up with the fast evolving pace of digital advertising, leading Indian tyre manufacturer CEAT Ltd. gives a funny but innovative twist to its newly launched Fuelsmarrt tyres by means of a digital advertising series. The first-of-its-kind digital advertising campaign in the industry, this series is created to develop instant consumer-connect and ignite curiosity around CEAT’s new product range of Fuelsmarrt tyres. These tyres are designed to reduce fuel consumption and run efficiently for a long time.
The digital advertising series is broken down into three videos of 25 to 35 seconds each that promote the need and alternatives of saving fuel by integratinghumour of real-life situations faced by people every day. These videos will be going live on company’s all digital platforms from 31st, May 2017.
The idea is based on a simple premise, that people limit their understanding of ‘savings’ to only investments in property or maybe even gold. Meanwhile neglecting various other aspects which can make a valuable addition to their life’s savings. With this digital advertising campaign, CEAT aims to co-relate and create awareness about how the decision of choosing the right kind of tyres can also contribute in making a consumers’ life much safer and economical.
Speaking on the occasion, Mr. Nitish Bajaj, Vice President-Marketing, CEAT Ltd, said,“This is the first time that a tyre company has moved away from the conventional methods of product advertising and adopted a ground-breaking approach to increase customer engagement. The campaign spreads awareness about our pioneering range of tyres that helps in reducing the vehicle’s fuel consumption by co-relating with everyday life situations. We are extremely confident in developing an immediate consumer-connect with this new advertising approach which is perfectly in-sync with our quirky style of product promotion.”
CEAT has always been focusing on the aspect of product innovation through its robust research and development programme by regularly offering a unique range of products.