Celebrities Earn Big Bucks for Sponsored Instagram Posts

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Pune, 18th November 2023 – In the world of social media, celebrities are cashing in on their popularity, charging hefty fees, sometimes in crores, for sponsored posts. The fee structure often depends on their follower count and overall fame.

Virat Kohli, renowned for his cricket records, has set a milestone as the highest-earning celebrity on Instagram. With a massive following of over 258 million, Virat charges an impressive Rs 14 crore per post, surpassing other celebrities.

Bollywood diva Katrina Kaif, with 76 million followers, charges comparatively less, demanding Rs 1 crore for a sponsored Instagram post. Other Bollywood luminaries like Alia Bhatt and Deepika Padukone command higher fees.

Alia Bhatt, boasting 79.4 million followers, charges between Rs 1.5 to 2 crore for a post. Meanwhile, Deepika Padukone, with 75.7 million followers, commands a Rs 2 crore fee for her Instagram posts.

Akshay Kumar, Bollywood’s ‘Khiladi,’ with 65.8 million followers, charges a notable Rs 2-3 crore for each sponsored post. Priyanka Chopra, despite her hiatus from Hindi films, remains one of the highest earners on Instagram. With 89.2 million followers, she charges Rs 2 crore per post.

Ranveer Singh, amassing over 69.4 million followers, is among the most-followed Indian actors on Instagram. His popularity translates into a Rs 1 crore fee for sponsored posts, solidifying the trend of celebrities capitalizing on their social media influence.