New Delhi : Harley-Davidson today launched its maiden merchandise showroom at the Mumbai Airport bringing its legendary and cult lifestyle to brand enthusiasts in the city. Mach-1 Harley-Davidson located at Mumbai Airport Departures, Terminal 2 is spread over 500 sq. ft. and houses the world’s most renowned Harley-Davidson merchandise collections. The showroom will offer riding jackets, boots, helmets, t-shirts, caps, gloves, sunglasses, sweaters and a host of other merchandise and accessories.
Commenting on the launch, Vikram Pawah, Managing Director, Harley-Davidson India said, “We are thrilled to launch the Harley-Davidson showroom offering the most exclusive and iconic merchandise to Harley enthusiasts. We are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering them a taste of the true Harley-Davidson lifestyle known world over. Charting out every customer touch point, we aim to connect with and make the brand more accessible to a growing aspirational audience, welcoming them to the Harley family.”
Shoukath Sherif, Dealer Principal, Mach-1 Harley-Davidson added, “It gives us immense pleasure to open Mach-1 Harley-Davidson. The Harley-Davidson showroom has been conceptualized to offer and reflect the trademark Harley-Davidson lifestyle. Located at the Mumbai Airport T2 , which ranks best in the country, the showroom will give brand enthusiasts and travelers a destination to shop for genuine Harley-Davidson® merchandise.”
The passion, enthusiasm and respect the Harley-Davidson brand receives from customers and enthusiasts continues to inspire the company’s growth plans. Harley-Davidson is present in 22 cities in India with 23 independent dealerships. The launch of first showroom catered to make the brand merchandise available to customers in Mumbai, stands testimony to the expansion plans undertaken by Harley-Davidson in India to make the brand more accessible to the people of the country who aspire to own a Harley. Over the last year, Harley-Davidson India has opened dealerships in various cities including Ludhiana, Surat, Kochi, Lucknow, Coimbatore, Calicut, Nagpur and Guwahati.