LENOVO FORTIFIES ITS PRESENCE IN MAHARASHTRA WITH 6 NEW EXCLUSIVE STORES

Stores to offer the latest Lenovo products with future-ready features

Pune, 16th February, 2018 – Lenovo, one of the world’s leading PC players and No. 1 tablet brand, today announced the inauguration of 6 new Exclusive Stores in Maharashtra. Out of these six stores – three are located in Pune and one each in Nasik, Nagar and Sangli. This is in line with Lenovo’s larger retail expansion plan to further strengthen PC growth in the overall market.

With these store launches, Lenovo has a strong footprint of 27 exclusive stores and 53 Xpress stores in Maharashtra out of which Pune boasts of 7 LES stores and 4 Xpress Stores. Lenovo plans to expand its presence further by adding 8 more exclusive stores in the region by the end of next quarter.

The Lenovo exclusive stores are situated in prime locations, offering a perfect blend of brand display, information, guidance and, touch and feel of the products. The stores will provide customers an end-to-end brand experience and stock the entire range of consumer and enterprise products including the flagship Yoga 920 Vibes special edition, Legion Y720, Yoga 720, Ideapad 720s & 520S, Ideapad 520 & 320, ThinkPad …, All-in-Ones and desktops..

Rajesh Thadani, Executive Director – Consumer Business and Ecommerce, Lenovo India said, “Lenovo has always been motivated to offer innovative and breakthrough technology that is differentiated and adds value for our customer. Our latest portfolio features ultra-sleek and smarter devices and we believe that the retail experience should match our future-ready portfolio. With the opening of these new retail outlets, we aim to provide unparalleled buying experience to our customers.”

Sumati Sahgal, General Manager, West – Lenovo India, said, “We are excited to inaugurate 6 grand Lenovo Exclusive Stores in Maharashtra. Retail forms an integral part of Lenovo’s brand promise of customer-centricity and we will continue to invest in this area to provide a wholesome and interactive customer experience. With the launch of these new stores, we are confident that Lenovo will hold a strong position in the market.”