LG launches its Shop-in-Shop at Vijay Sales, Bhosari amidst Launch of festive offers & new product Styler

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Pune, 8 October 2021: Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has inaugurated its 1st premium shop-in-shop at Vijay Sales, bhosari. Designed to meet the current challenging demands of the retail environment in the country, it was inaugurated by Mr. Mr. Sachin Khadatkar, Branch Manager, LG Electronics India Pvt Ltd. And Mr. Jyoti Mitra, Operation Head, Vijay Sales, Pune. It aims to enhance the shopping experience of today’s sophisticated market, and would serve as a one-stop-shop for all the lifestyle needs of a household.

Paving the way to effectively seize the growing organized retail market and re-define standards for  lifestyle retailing, LG is setting up a chain of premium shop-in-shop formats all across the country and has chalked out a roll out plan to implement the experience across various cities.


Launch of new product Styler:  Leading Home appliances Brand LG Electronics expanded its Health and Hygiene Range in Retail through “Styler”, an innovative product in steam clothing care portfolio. Styler range was available in B2B segment in India since 2018, “LG Styler” Representing a new way to care for clothes and other accessories.


Commenting on the occasion, Mr. Sachin Khadatkar, Branch Manager, LG Electronics India said “Our latest “KHWAHISHON SE KHUSHIYON TAK SEASON 3” & “LG PREMIER LEAGUE II” festive campaigns will enable customers to upgrade and redefine their homes with LG’s innovative products. We are confident that our latest offers will appeal to consumers and will enable them to enrich their lifestyle.”


LG Styler comes with unique and premium design with Glass finish in front and 100% touch control panel which will add elegance to your living room, wardrobe or even office.

Certifications: LG Styler is certified by BAF (British allergy foundation), VDE, and Intertek The product will help to promote Green laundry which is catching up globally and eco friendly


KHWAHISHON SE KHUSHIYON TAK SEASON 3: With the onset of festive season in India, LG Electronics, the leading consumer durable brand is launching ‘KHWAHISHON SE KHUSHIYON TAK SEASON 3” with more excitement and even bigger awards.


In this offer, Consumers who have purchased LG Home Appliances* during the offer period are eligible to participate in the lucky draw by registering for this contest. Unlike last year, this time there would be not one, but two weekly draws to make it more exciting and Winners from the Lucky Draw will get a chance to win LG Products worth Rs. 8 Crores. The offer is starting from 26th September 2021 to 30th November 2021.


The ‘KHWAHISHON SE KHUSHIYON TAK SEASON 3” lucky draw will be spread over ten weeks with draws every Thursday and Sunday. Spread over a period of 2 months, this campaign enables consumers to win an OLED TV every day in addition to other LG products.