LinkedIn reveals the 2018 Top Voices for India

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November 13, 2018LinkedIn, the world’s largest professional network, announced India’s top 25 most-influential voices, who have shared quality, timely, and industry-relevant content on LinkedIn, and sparked engaging discussions on the platform. The annual list celebrates and spotlights these contributors, who have shaped industry opinion, analysed key trends, and inspired other professionals to join the conversation and share their voice on the platform.

Meet LinkedIn India’s 2018 Top Voices:

This year’s India list sees new entrants such as government dignitaries Kiran Bedi and Ravi Shankar Prasad, and inspiring industry leaders such as Sairee Chahal, Kunal Shah, and Ankur Warikoo, who have used the platform in innovative ways to share articles, updates and videos that spark discussions on a host of topics. These discussions have led to lasting industry dialogue across topics and helped our members get ahead in their professional lives,” says Adith Charlie, India Managing Editor, LinkedIn.

The third edition of Top Voices comprises professionals from diverse industries such as financial services, startups, HR, social impact, and IT Services, who are industry leaders writing about a range of topics from HR policies and work culture to data privacy, women issues, entrepreneurship, and technology. First-time entrants to the Top Voices list include government dignitaries Kiran Bedi, Lt. Governor of Puducherry and Ravi Shankar Prasad, Minister for Law & Justice & Electronics & IT of India, who have used LinkedIn to share updates on the work they are doing, the progress they are making regarding pressing civic issues, on the latest on government campaigns such as the Digital India campaign, and commentary and opinion on issues of national importance such as misuse of social media and propagation of fake news.

Other new entrants to the list include Debjani Ghosh, President at NASSCOM, Ankur Warikoo, Cofounder & CEO, nearbuy.comSairee Chahal, Founder, CEO Sheroes, Pooja Kapur, Ambassador of India to Bulgaria and Macedonia, and Kunal Shah, Advisor to the Board, Bennett Coleman and Co. Ltd. These Top Voices have written engaging posts and articles, created LinkedIn-first video series, and forecasted trends on topics such as entrepreneurshipwomen in leadership rolesdevelopments in technology, and the startup ecosystem that have kickstarted engaging industry discussions.

The third edition continues to see popular names Vartika Kashyap, Marketing Manager at Proofhub, Hari T. N, Head of Human Resources at BigBasket, Tamal Bandyopadhyay, Consulting Editor at Business Standard, Annesha Dutta, Consultant and Corporate Trainer, and Ester Martinez, CEO & Editor-in-Chief at People Matters, who are renowned industry leaders and opinion-makers on LinkedIn.

What the numbers say

According to LinkedIn data, Top Voices in India are 3x more likely to respond to comments or reply to another member’s post. And compared to all members sharing in 2018, the Top Voices received an average 11x more comments, 34x more likes and 7x more shares on their posts, articles and videos.

The engagement numbers on some of the articles authored by the Top Voices honorees are a clear indication of the influence and reach these Top Voices maintain on LinkedIn. For example,Vartika Kashyap’s article on ‘Morning Habits That Keep My Productivity Levels Sky High’ garnered nearly 4,000 social signals; Founder and General Partner of Siana Capital, Siddharth Pai’sarticle, ‘Limbic thought and artificial intelligence’ has received more than 7,000 social signals; and with a follower base of approximately 5,00,000 on LinkedIn, Ankur Warikoo’s inspiring and motivational video series #WarikooWednesdays is a major crowd-puller with more than 44,000 video views and more than 1,000 social signals.

Check out the LinkedIn blog post on the 2018 LinkedIn Top Voices here.

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Methodology

To compile the list, LinkedIn editors partnered with the LinkedIn Flagship Relevance team to uncover today’s most engaged — and engaging — members around the world in key segments. LinkedIn used a combination of data and editorial signals designed to capture the voices making a mark in their industries/region/country. This includes engagement (including likes, comments and shares across each member’s articles, posts, videos and comments) as well as the ability to grow his or her following. LinkedIn also emphasizes diversity of topics and voices with a heavy emphasis on generating quality, active conversations. The list reflects publishing activity over a 12-month period, from September 2017 to September 2018 and as with all LinkedIn Lists, LinkedIn has excluded LinkedIn and Microsoft employees from consideration.