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Mumbai, 11th September 2018: MACHO one of the leading brands in men’s innerwear category in the Indian market launched its Sub-Brand MACHO HINT. To mark the launch of MACHO HINT the company has come up with a new interesting TVC featuring Tiger Shroff with a new tagline ‘Fashion Bade Aram Se’. Continuing its association with Bollywood actor Tiger Shroff, the dancing star and heartthrob of Young India is now also the Brand Ambassador for MACHO HINT. The brand’s message is to create a perfect mix of style and comfort and is aimed at the youthful and fashionable consumer.

The brand has an exciting new range of innerwear backed by new colors, cuts and designs. One of the main features of the new range is that, none of the prints will be repeated in the next range of products. Made from 100% premium combed cotton, the lowers and uppers guarantee to maintain shape and appearance, wash after wash. The lowers have double layer contoured pouch design for maximum support, tailored cuts for perfect fit. The trendy and the high-tech waistband help for a smooth comfortable grip. The fabric of uppers is processed for better sweat absorption, tailored cuts for perfect fit, broad folding for trendy look. The contoured armhole makes sure the free movement of hands.

The products are available in a price range from INR 150/- to INR 250/-. The products range of MACHO HINT will be available in all modern trade stores India through our strong network of dealers.

Speaking on the occasion, Mr. Sandeep Seksaria, Director, MACHO HINT said, “MACHO was launched in 2005 and has become one of the highest selling & fastest growing innerwear brands in the country.Today, Macho is the leader in the mid-segment innerwear market because of its quality, innovation & path breaking communication. The company also has other popular brands such as Amul & Sporto in the innerwear & casualwear space. As part of our business strategy the brand is repositioning itself as a fashion led brand thus we are launching MACHO HINT, a new range of men’s innerwear with a touch of fashion targeting the age group of 15 to 45 years. The product range stands for flexibility, colors, comfort, quality along with a feel of luxury.”

On the signing of Tiger Shroff as brand ambassador for MACHO HINT, Mr. Sandeep Seksaria further elaborated, “Tiger is known for his style and fashion sense, which makes him endear to all sections of the audience across age groups, especially the youth. We are happy to continue the association with him forMACHO HINT and believe that it will resonate with the youth.”

“We are also launching a new TVC featuring Tiger Shroff. In this interesting and entertaining TVC Tiger transits from one frame to another displaying the new range of MACHO HINT. We are confident that the new range of products in different colors and designs will help us in reaching the masses, specially the customers who are looking for comfort and fashion.” He added further.

The new TVC created by Sidewalks is enthralling, with Tiger transiting from one frame to another highlighting color, flexibility, style, etc. by way of fun activities. The TVC also captures different moods and occasions that the inner wear can be worn directly linking to comfort and elegance. The electronic campaign featuring Tiger Shroff will be aired across GECs, News Channels, Movie Channels and Music Channels. The creatives for the ad campaign have been prepared by Mr. Dharam Valia and team.

While talking about this association Tiger Shroff said,“I am happy to be associated with MACHO HINT. The product range of this new brand is all about comfort and flexibility. The best part is, it looks cool and adds a style statement to an individual and can also be worn as an outerwear. As the brand’s punch line goes ‘Fashion bade araam se’, I personally believe that this is my actual way living. My association with this new Sub-Brand has further strengthened my relationship with the company and I am look forward for a longer association.”