Pune, 12 November 2017 After the consolidating presence and successful connection with millennials of Delhi/NCR, Mumbai, Bangalore and Chandigarh, magicpin India’s leading local discovery app has expanded into the youngest city of India, Pune. Based on the concept of a social network for experiencing sharing, magicpin aims to be a new age guide to find best places around an area in fashion and beauty for Pune residents.
magicpin uses user-generated content to create engagement on its platform, on the likes of Pinterest and Instagram. It is the new-age LI i.e. local intelligence that helps its consumers find the best places around an area for food, fashion and beauty. It not only lists but also shares experiences of other consumers at a location with high-engaging visuals. Additionally, it facilitates engagement among users and aims to become the go to option for millennials in Pune.
Commenting on the expansion, Anshoo Sharma, CEO & Co-founder, magicpin, said, “There has been a paradigm change in lifestyle patterns of today’s generation owing to the change in cultural, geographical and economic factors. With a constant inflow of hustle from tough jobs, we aim to remove the hassle of physically moving out and figure out what to eat and where. In Pune, we want to work towards transforming the lifestyle choices of millennials and help them discover valued experiences.”
He added, “Annually, Pune attracts around 40% of professionals from across the country for jobs and higher education opportunities. Being such a dynamic city with young population, Pune is a conducive market for us and therefore, we decided to start operations in Pune.”
Millennials obsessed with selfies can earn rewards by posting selfies and bills on the app. Magicpin is on its growth path, aiming to give customers differentiated experiences.