Mahindra Agri Solutions signs MoU with World Bank Funded Maharashtra Agriculture Competitiveness Project (MACP)

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Mumbai, February 16, 2018: Mahindra Agri Solutions Ltd., a wholly owned subsidiary of Mahindra and Mahindra Ltd. and Maharashtra Agriculture Competitiveness Project (MACP), Government of Maharashtra, today signed a Memorandum of Understanding (MoU). The MACP project which is being conducted under the aegis of the World Bank aims to increase productivity, profitability and market access for the farming community in Maharashtra. The MOU was signed by Mr. Sushil Khodwekar, IAS – Project Director, MACP and Mr. Ashok Sharma, President – Agriculture Sector, MD & CEO – Mahindra Agri Solutions Ltd.

The MoU would enable dissemination of real-time agri advisory and market information among the farming community in Maharashtra through Mahindra Agri’s digital medium – MyAgriGuru (MAG) App with the support of MACP. Additionally, this partnership signifies Mahindra Agri’s contribution to the Government’s endeavor to digitize the agricultural sector.

Speaking on the occasion, Ashok Sharma, President – Agriculture Sector, MD & CEO – Mahindra Agri Solutions Ltd. said, “We are delighted to sign this MoU with MACP the primary objective of which would be to educate farmers by delivering information on agri commodities and the agri market. India is undergoing an exciting phase of reinventing itself in the agri space and this partnership is also part of our Farming 3.0 initiative where we are witnessing innovative and digital disruptions in agriculture. We are grateful to the Government of Maharashtra for their support and look forward to successfully implementing this project”.

Sushil Khodwekar – IAS, Project Director, MACP remarked “We are delighted to partner with Mahindra Agri Solutions Ltd for their digital platform MyAgriGuru which will help strengthen Farmer Producer Companies. It will assist these Farmer Producer Companies on crop advisory, weather forecasting, market information, price forecasting etc. MACP has also established an in-house Centre for “Indian Agriculture Market Intelligence cell” for price forecasting of select agriculture commodities. This forecast report will be disseminated through the MyAgriGuru App to all the Farmer Producer Companies empowering them to make better decisions.”

Launched in February 2017, during the 7th Mahindra Samriddhi India Agri Awards, MyAgriGuru is a unique platform which aims to bring all the farmers and agri-experts across the country on a single platform. This is one of the fastest growing apps in the agriculture space, having connected 3.8 lakh farmers within one year of launch. Over all, over 55,000 interactions have occurred on MyAgriGuru, with over 500 taking place on a daily basis. MyAgriGuru provides comprehensive information to enable decision-making for farmers. This includes crop advisory, weather forecasts and most importantly market prices. The unique differentiation of MyAgriGuru is its open discussion platform – AgriBuzz – which allows farmers to connect with the rest of the farming communities and agri experts.