Pune, 10th January 2023: In a wave of social media uproar, Indian automotive giant Mahindra & Mahindra is under fire for the delay in making their XUV 700 and Scorpio models available for sale through the Canteen Stores Department (CSD) for the country’s armed forces. Twitter became the battleground where several users, including defense personnel, expressed their discontent and frustration, demanding prompt action from Anand Mahindra, the Chairman of Mahindra Group.
Numerous tweets surfaced, spotlighting the disappointment and impatience among the defense community regarding the unavailability of the latest Mahindra vehicles through CSD, despite the XUV 700’s launch in the market more than two years ago. Garry, Sanjay Sharma, Akshadeep Singh, and other users took to Twitter, criticizing Mahindra’s alleged apathy and delay in catering to the needs of the armed forces.
Defense officers always use indigenous products, especially show their interest in all the cars of Mahindra and anyway the market of CSD cars is very big, yet Mahindra is not making its selling car XUV 700 and line available in CSD This is a matter of regret. @anandmahindra
— Randhir Singh Suryavanshi (@RandhirSinghSu2) October 30, 2023
Garry Chatha, expressing his discontent, questioned why Mahindra hadn’t made the XUV 700 accessible through CSD for soldiers even after repeated requests over three years. The sentiments echoed by Garry were met with an auto-generated response from Mahindra’s customer service, assuring that CSD sales for selected XUV700 variants would commence soon, urging patience from the customers.
While Mahindra’s have been doing great yeoman’s service to guardians of the nation in olive greens, why we are being denied the opportunity of buying new XUV 700 through CSD for soldiers even after three years. Waiting for the availability soon @anandmahindra
— Garry चठा (@GarryChatha1) December 14, 2023
Sanjay Sharma’s tweet targeted Anand Mahindra, condemning what he perceived as an unsympathetic attitude from Mahindra towards defense personnel. He labeled Mahindra as a “fake patriot” and highlighted the swifter availability of vehicles from competitors like TATA and Maruti through CSD after their launches.
@anandmahindra very bad attitude of mahindra that inspite of requesting so many times …xuv 700 isn't available in csd for defence personnel to buy …#fake patriot #fake country lover …just a businessman .TATA and Maruti are better as they provide all cars in csd after launch
— Sanjay Sharma (@SanjayS07821523) December 12, 2023
Similarly, Akshadeep Singh raised concerns about Mahindra leveraging the armed forces for product promotion while allegedly neglecting to list their products, including the Scorpio and XUV 700, in the CSD lineup. A chorus of disappointment resounded on Twitter, emphasizing the preference of defense officers for indigenous products like Mahindra vehicles and lamenting the absence of the XUV 700 and Scorpio in the CSD market.
@anandmahindra @MahindraRise Mahindra is utilising armed forces to promote their products but not listing their product (Scorpio, xuv 700) in CSD. Does that mean mahindra doesn’t want its soldiers to use the their veh.
— Akashdeep Singh (@Akash27825) December 10, 2023
The dissatisfaction among Twitter users, especially defense personnel, regarding the unavailability of Mahindra’s XUV 700 and Scorpion Through CSD is palpable.