Mahindra Thar 2020 Launched In India, Starting Range From 9.80 Lakh

Mumbai, October 2, 2020: Mahindra & Mahindra Ltd, a part of the USD 19.4 billion Mahindra Group, today launched the All-New Thar, the most eagerly awaited, legendary SUV, on the very day that the Mahindra Group celebrates its 75th anniversary. In its all-new avatar the Thar will be available in two trims, namely AX & LX, with prices starting at  9.80 Lakh for AX series and  12.49 Lakh for LX series (Ex-showroom Price, All India).*

Within the All-New Thar’s classic silhouette lies its contemporary styling, a quantum leap in terms of performance, everyday comfort & convenience, technology and safety. It will not only attract die-hard Thar enthusiasts, but also appeal to all those who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV.

Text Box: The All-New Thar has the following exciting features:

• All-New BS-6 compliant Engine options: The 2.0 litre mStallion TGDi Petrol engine and the 2.2 litre mHawk Diesel engine
• The All-New Thar is offered with a choice of 6 Speed Automatic Transmission or a 6 Speed Manual Transmission both mated to an authentic 4×4 Transfer case with Low Range
• The All-New Thar offers a variety of top options, for the first time. It is available with a Convertible Top or a Hard Top or Soft Top
• All-new Seating options: 4 front-facing seats & 2+4 side-facing seats
• All-new Technology Features: Drizzle resistant 17.7 cm touchscreen infotainment system, cruise control, adventure statistics display and a whole lot more
• All-new Comfort and Convenience Features: Sporty front seats, roof-mounted speakers and lots more
• New Safety Features: ABS + EBD, Dual airbags, ESP with rollover mitigation, Hill-hold and hill descent control and a whole lot more

Speaking at the launch of the All-New Thar, Dr. Pawan Goenka, MD & CEO, Mahindra & Mahindra Ltd. said, “Over the years, the Thar has been a part of Mahindra’s rich history and has found its way into the hearts of many as an object of desire. On the occasion of the Group’s 75th anniversary, we have written another chapter in its glorious history. In its all new avatar, the Thar is a notch higher in its timeless appeal, owing to its ability of being as comfortable on paved roads, as it has always been off-road. We are confident that the Thar tribe will grow stronger as a new set of customers come into its fore, in addition to the traditionalists”.

On this occasion Dr. Pawan Goenka also unveiled ‘Timeless Mahindra’ – a coffee table book that illustrates the journey of this iconic brand.

According to Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, M&M Ltd., “Brand Mahindra is tough, edgy, and unique and the All-New Thar is its flagship brand. It embodies the value of Exploring the Impossible with a greater level of refinement and sophistication. Since its unveil, the response has been phenomenal, clearly proving to be one of the most awaited launches this year. We believe our attractive pricing will appeal to the adventure lovers as also to the urban lifestyle seekers.”

Veejay Nakra, CEO – Automotive Division, M&M Ltd. said, “We are happy to announce the opening of bookings for this eagerly awaited, iconic SUV on the day of Mahindra Group’s 75th anniversary. The test drive for the All-New Thar will start in phases and the deliveries will commence from November 1, 2020. It has been a labour of love for everyone at Mahindra and we are confident that it will make a lasting imprint as India’s most desirable, yet affordable SUV.”

All-New Thar – Variant-Wise Prices

 

Price for AX series starts at ₹ 9.80 Lakh (Ex-showroom Price, All India)

 

4WD Manual Transmission Ex-Showroom Price, All India
AX Petrol Std 6-Seater Soft Top ₹ 9.80 Lakh
6-Seater Soft Top ₹ 10.65 Lakh
Diesel 6-Seater Soft Top ₹ 10.85 Lakh
AX OPT Petrol 4-Seater Convertible Top ₹ 11.90 Lakh
Diesel 4-Seater Convertible Top ₹ 12.10 Lakh
4-Seater Hard Top ₹ 12.20 Lakh

 

Price for LX series starts at ₹ 12.49 Lakh (Ex-showroom Price, All India)

4WD Manual Transmission Ex-Showroom Price,  All India
LX Petrol 4-Seater Hard Top ₹ 12.49 Lakh
Diesel 4-Seater Convertible Top ₹ 12.85 Lakh
4-Seater Hard Top ₹ 12.95 Lakh

4WD Automatic Transmission Ex-Showroom Price,  All India
LX Petrol 4-Seater Convertible Top ₹ 13.45 Lakh
4-Seater Hard Top ₹ 13.55 Lakh
Diesel 4-Seater Convertible Top ₹ 13.65 Lakh
4-Seater Hard Top ₹ 13.75 Lakh

About the All-New Thar

 

Evolution of an Iconic Design

The All-New Thar stays true to the iconic 2-door silhouette but adds purposeful and contemporary touches and design elements to it. With a wider, better-balanced stance and a choice of hard top and convertible roof top options, the All-New Thar imposes its presence wherever it goes.

This design approach flows into the interiors as well. While retaining the commanding driving position that is an integral part of the Thar’s DNA, the All-New Thar has a completely redesigned interior that mirrors the robust, retro-styled cues of the Thar’s exteriors.

  • Iconic Design
  • LED Daytime Running Lamps
  • Dual Tone Bumpers
  • LED Tail Lamps
  • 45.72 cm (R18) Deep Silver Alloy Wheels
  • Choice of Three Roof Options: a Hard Top, First-in-Class Manual Convertible Top & a Fixed Soft Top
  • Front Fog Lamps
  • All-New Purposeful Interiors with an All-Black theme with Silver Accents
  • Faux carbon-fibre detailing around the AC vents & centre bezel

 

Breathtaking Performance

 

The All-New Thar is powered by two all-new engines which set new standards in terms of performance, refinement and reliability. A first for Thar and Mahindra, the All-New Thar is powered by the 2.0L mStallion TGDi petrol engine, and by the 2.2L mHawk Diesel engine. These engines are offered with a choice of 6-speed manual transmission or 6-speed torque converter automatic transmission, with an authentic 4×4 manual shift transfer case with a low ratio.

  • All-New mStallion TGDi Petrol Engine produces112 kW (150 bhp) of power & 320 Nm of torque
  • All-New mHawk CRDe Diesel Engine produces97 kW (130 bhp) of power & 320 Nm of torque
  • 6-Speed Manual Transmission & 6-Speed Automatic Transmission options
  • Manual Shift 4×4 Transfer Case with Low Crawl Ratio

Legendary Off-Road Capability and Refined On-Road Driving Experience

Rough trips demand tough vehicles. That’s why the All-New Thar has been built on a rugged 3rd Generation chassis and tested extensively in some of the harshest terrain in India and across the world. It has an all-new suspension setup that delivers the impossible: better off-roading capability, as well as superior on-road handling and drive quality. The All-New Thar is also equipped with advanced off-road hardware that seriously improves its capability to go wherever and do whatever the driver demands of it.

  • Authentic Body-on-Frame Construction- A True SUV
  • Independent Front Suspension & Multi-Link Rear Suspension set-up
  • 4×4 Manual Shift Transfer Case with Low Ratio
  • Mechanical Locking Differential on the Rear Axle
  • First-in-Class Brake Locking Differential
  • Class-leading approach (41.8 deg), departure (36.8 deg) & ramp over (27 deg) angles
  • Ground clearance of 226mm
  • Water wading depth of 650mm
  • All-Terrain Tyres 255/65 R18, with White Lettering: The Largest Tyre in its Class
  • First-in-Class Electromechanical Driveline Disconnect

Everyday Comfort & Convenience Features

The All-New Thar has been designed to provide amazing comfort & convenience in all driving conditions, be they off-road, on the highway or in the city. Special focus has been given to making the interior design as ergonomic as possible for all passengers, not just the driver.

  • Sporty Front Seats
  • Front-Facing Rear Seats with 50:50 split
  • Roof mounted speakers
  • Height Adjustable Driver Seat with Adjustable Lumbar Support
  • One-Touch Tip & Slide Mechanism on the Co-Driver Seat
  • Tilt Adjustable Steering Wheel
  • Power Windows
  • Electrically Adjustable ORVMs
  • Central Locking with Remote Flip Key

 

Loaded with Technology

Keeping in mind the sporty and adventurous lifestyle of its owners, the All-New Thar is loaded with technology that keeps drivers connected with the Thar, their surroundings and friends no matter where they are, through multiple first-in-class features.

  • 17.7 cm Touchscreen Infotainment System with Android Auto, Apple CarPlay, USB, Navigation
  • First-in-Class Adventure Statistics Display on the Infotainment System
  • First-in-Class Adventure Connect: Mahindra Adventure Calendar Display
  • First-in-Class Smart Watch & Phone Connectivity with Blue Sense App
  • TFT Multi Information Display in the Instrument Cluster
  • Electronic HVAC Controls
  • Dust & water resistant (IP54 Standard) interiors (Infotainment system, dashboard & steering switches)
  • First-in-Class Tyretronics: Tyre Pressure Monitoring System
  • First-in-Class Tyre Direction Monitoring System
  • Cruise Control
  • Steering Mounted Audio & Phone Controls

World-Class Safety Standards

While exploring the impossible, it’s best to stay as safe as possible. That’s why the All-New Thar is equipped with a world-class range of active & passive safety features to keep all passengers secure and out of harm’s way.

  • Crash-safety compliant bodyshell
  • First-in-Class ESP with Rollover Mitigation
  • First-in-Class Built-in Roll-cage with 3-Point Seat belts for all passengers
  • Dual Airbags & ABS
  • First-in-Class Hill Hold & Hill Descent Control
  • First-in-Class ISOFIX Child Seat Mounts
  • Intellipark: Rear Parking Sensors