Pune, 28th November 2018: Today, Mars, Incorporated, and the Tata Trusts, celebrated the next step of their strategic partnership to support India’s goal of contributing towards helping address nutritional gaps for all population segments. One of the ways they will be working to deliver enhanced nutrition is in the form of protein-rich, nutritious products manufactured locally. The new collaborative venture was inaugurated by Mr. Stephen Badger, Chairman of Mars, Incorporated, and Mr. R Venkataramanan, Managing Trustee of the Tata Trusts, as well as senior officials from the two organisations.
The partnership will enable both organisations to accelerate their contribution to addressing some of the critical challenges facing society — in this case supporting the availability of affordable nutrition.
Mars will be fulfilling the work through Mars Edge, its division dedicated to human health and wellness through targeted nutrition. Mars Edge was set up to use the latest science, data and technology to create easy, enjoyable and tailored nutrition solutions that are a seamless part of everyday lives and deliver measureable benefits.
The Tata Trusts are implementing a three-pronged approach in the area of malnutrition. The work areas comprise helping the government strengthen existing systems like the Integrated Child Development Services (ICDS); working with the government on policy and advocacy on interventions like food fortification; and supporting direct production and distribution of affordable nutritious products, an example of which is the partnership with Mars. In addition to nutrition-specific projects, the Trusts believe that achieving desired nutrition outcomes requires multi-sectoral interventions in poverty alleviation, health, education and sanitation. The Trusts support and implement large initiatives on all these fronts.
Mr. Stephen Badger, Chairman of the Board, Mars, Incorporated said: “The world is facing huge social, environmental and health challenges that require forward-thinking partnerships and collaboration. As a global business, we believe we have a responsibility and the capability to help address some of the critical challenges faced by society by creating commercially viable products that can make a difference. We are thrilled that the Tata Trusts’ strong commitment to improving quality of life and nutrition in India made them a natural partner for us.”
Mr. Ratan N. Tata, Chairman of the Tata Trusts, said, “The Tata Trusts believe in pursuing important causes that are good for India as a whole. Nutrition is among them, because it enduringly improves the quality of people’s lives and achievements. I am very pleased that Mars is partnering with us in this joint endeavour on a multi-thematic programme.”
The genesis of the partnership is rooted in this commonality of vision and objectives. The collaboration brings together both organisations’ unique expertise. Mars Edge provides innovation and product development capability, sales and marketing expertise, and Tata Trusts bring knowledge of nutrition in India, understanding of local communities and their needs, and a distribution network.
Mars and the Tata Trusts signed a Memorandum of Understanding in 2016 to, among other objectives, address nutritional challenges in India. The first output of the partnership will see the launch of a new innovative product for school going children: GoMo™ Dal Crunchies, which is rich in protein and micronutrients. GoMo™ Dal Crunchies will be produced at a Mars facility in Pune, and distributed in Uttar Pradesh and Maharashtra via select partner organisations.
Mr. Stephen Badger ended by saying: “As a purpose-driven company, we’re excited at the prospect of innovating with new products that create value for consumers and address societal needs. We won’t solve the global health challenge with this one effort. But, it’s a small step forward. We’re enthusiastic about the difference we might be able to make in India – and eager to learn from our efforts.”
About Mars Edge
Mars Edge is a new entrepreneurial segment of Mars, Incorporated dedicated to human health and wellness through targeted nutrition. Mars Edge is partnering with others to create a world where nutrition empowers people to live fuller lives. It is set up to use the latest science, data and technology to create easy, enjoyable and tailored nutrition solutions that are a seamless part of everyday lives and deliver measureable benefits.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com