Max launches Festive Collection’18

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Pune, 29 th September 2018:

Max Fashion, India’s leading fashion brand launched its latest Festive Collection today at
Westend Mall in Pune. The collection was launched at a grand fashion show where ladies
from PULA – Pune Ladies Association, walked the ramp looking ethereal in the amazing
festive collection by Max. Showstopper for the evening was Marathi Film Superstar
Swwapnil Joshi.

Speaking at the event, Swwapnil Joshi said, “My association with Max goes a long way and I
am so happy to join them once again for the launch for their new collection. Festive season
is such a cheerful time in India, everyone likes to dress up and look the best. The new
collection by Max is a perfect choice for all fashionistas who are looking to style themselves
this festive season.”

Devesh Kumar,AVP, Max Fashion said,“Max as a brand, has always offered collections
which uplifted the spirit of festive season. We are pleased to announce the exclusive festive
collection all over India. It is a mix of traditional and latest trending fashion that you will
witness in our stores and appreciate while shopping with your family. Please come and be
surprised at Max. Max look good, feel good.”
There is an exciting inaugural offer in stores. Shop for Rs 3999, and get a 8 piece Borosil set
worth Rs 899 paying just Rs 99 and shopping of Rs 6999, get an American Tourister Trolley
Bag worth Rs 2999 for just Rs 199.
About the collection –
The collection is about bringing back the rich grandeur of Indian tradition, giving it a modern
touch. It’s more stylish and colourful, a perfect match with the festivities.

Womenswear

The collection is inspired from the global influences and time-honoured techniques, creating
contemporary pieces that feel both old and new. Natural materials, tactile surfaces and
intricately decorated designs gain prominence.The new range reflects a traditional advent
with ornate embroideries, woven silk inspired prints, jewel and gold combinations, rich
textures with a splash of festive colours.Earthy tones like rust and mustard with black
highlights bring out the warmth of the range. Maxi length printed shirt dress forms the key,
A-line dresses with folksy embroidery, kimono sleeves, treggings with lace up detail are a
few highlights to watch out for in this season’s collection.
Menswear

For today’s millennial minds, this collection aims to draw inspiration from the modern way
of life. Today’s youth is tech savvy, less patient, fast paced and always on the move. They
are open to experiments and try and get the best out of life. Drawing the good vibes from
this attitude, the collection is features fabric patchworks with textile base, paint splatter
textures and loose weave shirtings along with gritty textures brush strokes enhance the
artsy nature of the range.Subtle silhouette experiments are included keeping the outgoing
and bold personality in mind.