Pune, June, 2016: It has been almost two years since JadeBlue, the luxury lifestyle retail chain known for its depth and breadth of men’s fashion merchandise, opened its 20th store in India and first in the fashion hub of Pune. The overwhelming response received from shoppers in Pune has encouraged the company to add more and more brands to its assortment of international and national brands.
Measuring a whopping 12,500 square feet, JadeBlue’s Pune store at Nucleus Mall, Camp, has become the hottest menswear destination which makes it very simple for the men to get immaculate style and good looks at one convenient location. JadeBlue offers some of the best fashion brands such as Jack & Jones, CK Jeans, Being Human, Levis, UCB, Ed Hardy, Pepe Jeans, US Polo Assn., Rare Rabbit, JadeBlue, JadeBlue Sport, Greenfibre, Metal Collection, J.B Studio, Spykar, Mufti, LP, V., Burnt Umber, Indian Terrain, Arrow, Wills Lifestyle, Color Plus, Z3 & more. A complete range that caters to all age groups.
New collection every few weeks
JadeBlue is also renowned for its own labels; JadeBlue for its immaculate premium formals, Greenfibre for relaxed formals and casuals, Metal for its super premium formals, JB Studio for its super stylish clubwear and Designer Dulha Collection for its elegantly ornate ethnic wear. While most international brand refresh their collection every season, JadeBlue is known to refresh the collection of its labels every few weeks i.e. even between the seasons. Since Pune is one city that loves to shop, they are loving shopping for latest menswear more often now.
18 – 60. There is one for all age group
Ashu Kulkarni, a JadeBlue customer says, “Everytime I visit JadeBlue I have a whole new range to explore. Be it shopping for myself or my father or anyone else in the family, JadeBlue is my destination.
Shambhav Chauhan, Executive Director, JadeBlue says, “We have a special focus on the youth. We understand their buying preferences and refresh the collection accordingly. We have also added brands like CK and JadeBlue Sport keeping the youth in mind. We also offer sports jackets, suits and chic formals and clubwear under JadeBlue labels, especially for the youth. Our online store, jadeblue.com also offers an interesting choice to shoppers.
Work, hangouts, parties, night outs
At JadeBlue every garment is up to date. Latest fashion, new collections, fresh styles in formals, casuals and clubwear will have you spoilt for choice. Last year JadeBlue introduced the cotton sweaters, which became a big hit. Another cool addition was the lightweight jacket. Citing the immense success of JadeBlue’s Pune store, Mr. Jitendra Chauhan, CMD, JadeBlue Lifestyle India Ltd. said, “The immense response that the people of Pune have shown, is indeed exuberating. With high levels of brand awareness in the city of Pune and concentration of upwardly mobile youngsters, we were expecting the store to grow exponentially.”
Designer Dulha Collection
In addition to this, JadeBlue is well known for its collection of designer ethnic wear, Suits, Sherwanis, Jodhpuris, Kurtas and Indo-western wedding wear for men. “We offer a wide range of wedding collection under our Designer Dulha department. Our label, Azania is known for its latest styles, designs and an eclectic range of looks which you can find only at JadeBlue” Mr. Chauhan added.
Designers at JadeBlue understand men and their tastes perfectly. Siddhesh Chauhan, Head of Design and Executive Director at JadeBlue adds, “We travel the world, source the best of materials from across the world, employ the best of craftsmen, and work profoundly towards developing the perfect JadeBlue sherwani. Designs at JadeBlue range from modern and flamboyant to traditional and classics. Pick your choice.” Siddhesh also has a label by his name – Siddhesh Chauhan that offers occasion wear for the modern man. His collection is available exclusively at all JadeBluestores.
Bespoke 1981, the pride of JadeBlue
JadeBlue’s Pune store will also offer the ultimate fashion indulgence of bespoke tailoring. Since 1981, bespoke tailoring at JadeBlue includes providing specialist advice on fabrics that are best for you, the weather and the occasion you are wearing the garment to and selecting the right style according to your physique, personality and the current trends. We design your garment around your body, unlike other brands, where the body is supposed to adjust to the available fit. Every nitty gritty is put in place while making your JadeBlue because for us a JadeBlue suit has to be perfect. Period.” says Bipin Chauhan, Managing Director of the Company. JadeBlue also offers the finest fabrics from around the world like Ermenegildo Zegna, Scabal, Dormeuil, Reda, Vitale Barberis, Raymond, Reid & Taylor, J.Hampstead, Lombard, Thomas Mason, S.I.C.Tess, Tessitura Albeni, Monti, Soktas and more.
Modi Kurta & Modi Jacket
Mr. Bipin Chauhan is also the creator of the iconic Modi Kurta, a trademark brand of JadeBlue. Now Puneites can shop for authentic and the very stylish Modi Kurta as well as Modi Jacket atJadeBlue. Both of which are so popular these days that people wear it as casuals, because of the comfort and fit, at work and also for pre-wedding functions.
JadeBlue is one of the largest exclusive menswear retail chain of India and is the proud recipient of the prestigious Images Fashion Awards as the Most Admired Regional Fashion Retailer of the Year – West Award. The store is known for its personalized services, attention to details and a unique basket of premium brands. JadeBlue’s current stores are spread across Ahmedabad, Hyderabad, Surat, Pune, Jaipur, Vadodara, Indore, Rajkot, Gandhidham, Bhavnagar, Jamnagar, Raipur, Udaipur, Vapi, Anand, Bharuch. The Company will soon go pan-India, said the promoters the recent press conference.