Mumbaikars get ready to witness Swift Devils Circuit
~ With over 20000 participants having experienced this property in the last four months alone, Volano’s PAN India roll out reaches Mumbai~
Mumbai, 15th February 2016: Volano Entertainment Pvt. Ltd. (Volano), India’s leading participative sports firm has announced its adrenaline pumping edition of the ‘Maruti Suzuki SWIFT Devils Circuit’ in Mumbai. With a Social Media community of over half a million enthusiasts, The Devils Circuit is not only India’s first but also the biggest Obstacle Running Series. The event will commence at 7am on Sunday 21st February 2016 at The Hiranandani Fortune City, Panvel.
Mumbaikars get ready for an unforgettable experience with the Maruti Suzuki SWIFT Devils Circuit’s exhilarating model and novel concept of running, with an expected turnout of over 5,000 sport & fitness enthusiasts.
Co-founded by Adnan Adeeb and Zeba Zaidi, Volano aims to motivate people towards participative sports and introduce innovative sports properties that allow people to enjoy exceptional experiences.
Maruti Suzuki SWIFT Devils Circuit is one of the most innovative concepts of running introduced by Volano, designed to bring together all those who enjoy sports and stand for the cause of fit & active India. With over 20000 participants already having experienced this property across four locations in the country since the launch of this season in October, Volano is now set for a pan India roll out of Maruti Suzuki SWIFT Devils Circuit with an aggressive plan of hosting 24 editions across the next 36 months in the key metros.
Running across 5-km long track interspersed with 15 military style obstacles, including high net walls, barbed wire, tons and tons of ice and much more, offers an unparalleled thrill. The unique model involves a lot of interaction and camaraderie between runners as they tackle a running track interspersed with exhilarating challenges. Not only is it fun to do, but it also offers a unique way of employee engagement and team building to corporate organisations as well as fitness enthusiasts.
Maruti Suzuki SWIFT Devils Circuit has gained momentum as a one of its kind running concept both in terms of editions as well as participants. It enjoys participation from individuals across different age groups (16-70) and fitness levels with an incredible 35% representation of women. The concept allows for everyone to see what they are made off against highly challenging conditions. However, participants can choose from amongst the competitive and non-competitive categories.
With an increasing number of corporates looking at this format as a team building and networking opportunity for their employees, Maruti Suzuki SWIFT Devils Circuit has been at the forefront of this genre and is gaining popularity among the professionals & corporates alike. It is equally popular among the youth at large given the current trend of fitness & running in urban India.
“Volano aims to make Maruti Suzuki SWIFT Devils Circuit Mumbai edition a landmark race for the sports enthusiasts here and continuously engage with our burgeoning tribe of Devilslayers, to make it a bigger and better experience year on year,” said Adnan Adeeb, Co-Founder, Volano Entertainment Pvt. Ltd.
A similar thought was echoed by Mr. R.S.Kalsi, the Executive Director-Sales and Marketing MSIL, “We truly believe in the potential of Maruti Suzuki SWIFT Devils Circuit and find tremendous synergies between our two brands. Maruti Suzuki SWIFT Devils Circuit is designed to appeal to the young and Vibrant India. Brand like the Swift have a cult following among the youth and beyond. Our endeavour is to create platforms that lets young aspiring Indians to break free from the mundane, explore newer avenues, innovate and challenge their limits their by letting them pursue their passion and emerge as winners. With a focus on celebrating our customer performance, we feel that Maruti Suzuki SWIFT Devils Circuit is the right platform for this engagement and shall work as a team towards a bigger and better future for both brands”
Maruti Suzuki SWIFT Devils Circuit is all about offering a platform to each individual participant to test their own mettle and overcome their inhibitions and fears. Winner of the final race with highest score across all 6 editions (Mumbai is the 5th edition of the series which will culminate in Gurgaon on the 13th of March) will take home a brand new Maruti Suzuki Swift.
