Nicotex Urges Smokers to take their first step towards quitting this World No Tobacco Day
The campaign was officially launched on May 29, 2018 with the release of a peppy anthem titled ‘Hum me hain dum, roz ek cigarette kum’. This is the first time a smoking cessation brand has launched a multi lingual audio in India. Personifying today’s culture, the brand takes a fun musical route to appeal the audience who smoke to quit smoking gradually and effectively by taking small steps and reducing one cigarette at a time. Composed and sung by a popular musician Hanif Shaikh, and released in regional languages, the anthem aims to reach masses through a fun a musical way.
Commenting on the launch of the anthem, the Composer/Music Director Hanif Shaikh, says “It is an absolutely brilliant campaign initiated by Nicotex. Not only am I delighted to be working with them, but more importantly, the satisfaction that follows to be associated with such a cause is beyond expression. I perceive it as an opportunity for me to make this society a better place, and encourage healthy lifestyles.”
Apart from this, quit smoking camps are also being set up across the country at various medical clinics as well as corporates. More than 350 such camps are being organized across the country. This includes camps in Agra, Ahmedabad, Bangalore, Delhi, Goa, Mumbai, Kolkata, and Chennai among others. Under these camps, breath analyzer tests are being conducted to serve as an eye-opener and making smokers aware of the harmful effects of smoking on their body. Nicotex samples are also being distributed to those who came to the clinic as an aid to resist tobacco consumption urges.
Commenting on this initiative, Anshul Mishra, Category Director, Cipla Health Ltd. said, “As a team of well-wishers, we aim to help smokers take that first step towards quitting/reducing the habit. Through our #EkCigaretteKam campaign, we wish to tell smokers that we understand that quitting smoking is a difficult journey, but even taking small steps and reducing one cigarette at a time can help them go a long way in that journey. It is a gradual process and therefore we wish to be their partner in this journey as a trusted advisor and a friend.”
About Nicotex:
A Cipla Health owned brand Nicotex, is a smoking cessation brand that helps you quit smoking using the principle of Nicotine Replacement Therapy (NRT). NRT is recommended as the first line of agent for smoking cessation by leading world bodies like World Health Organization (WHO) and US FDA. A twelve week program using Nicotex can help you get back to life without dependence on cigarettes. Nicotex provides the Nicotine that one normally gets from cigarettes, but in a lower quantity than from cigarettes. Over a period of time it allows the body to gradually adjust to the reduced supply of Nicotine until it no longer needs any. It is available in 2 formats, Nicotine gums and patches.
