Ola organises Auto Rickshaw Driver Partner Mela in Pune

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~Partners with Piaggio to offer benefits on new auto rickshaw purchases~

Follows the phenomenal success of the Ola Auto Rickshaw Driver Partner Melas in Chennai, Bengaluru, Hyderabad, Mumbai and Thane

Driver partners stand to win a free Piaggio auto at the mela

10,000 driver partners expected to attend the mela
Pune, Aug 1, 2017: After the overwhelming success of the Auto Rickshaw Melas across the country, Ola, India’s most popular mobile app for transportation, organizes its first Auto Rickshaw Driver Partner Mela in Pune.  The three-day event – ‘Ola Auto Rickshaw Monsoon Mela’, is being held from Aug 1st to 3rd, 2017 and will introduce city’s aspiring driver partners to Ola’s platform, and give them an opportunity to buy new auto rickshaws at subsidized rates as well. 


Existing driver partners will also participate as ‘Partner Ambassadors’ to answer the queries of aspiring driver partners and encourage them to join the platform. Ola expects a footfall of over 10,000 driver partners across the three days of the event and will continue to organise more such melas at different locations in Pune. 


“Since inception, Ola Auto has received tremendous response from its customers and auto rickshaw driver partners in Pune. It provides multiple benefits for the customers such as convenient hailing experience, safer rides, door-step pickup, transparent pricing, and cashless payments. It has also made possible sustainable livelihood and entrepreneurial opportunities for hundreds and thousands of our auto driver partners.  These melas are aimed towards further building a strong and engaged supply chain of our auto rickshaw category and we are confident of bringing in more and more driver partners on our platform while enriching the travel experience of customers,” Ankur Nyati, General Manager at Ola, said on the launch of the auto rickshaw driver partner mela.


Speaking on the Auto Rickshaw Driver Partner Mela, Hardip Singh Goindi, EVP – Commercial vehicles, Piaggio said, “Ola has created a significant opportunity for lakhs of auto driver partners in their endeavor to ensure a steady income and better livelihood. We support Ola’s efforts in skill development and employment opportunities for driver partners to provide a comprehensive mobility service in India. Events such as driver partner melas provide us with a platform for building a deep connect with our customers apart from showcasing our products, and increasing our sales.”
The mobile app for Ola driver partners ensures ease-of-use, enabling them to provide a superior experience to their customers. Using Ola’s platform to book rides has resulted in a significant increase in revenue and a decrease in idle time and fuel costs for driver partners across the country.  Ola has brought a predictable and continuous demand for its auto driver partners.
Yogesh, Ola auto driver partner from Pune said, “The Ola Driver Partner app, available in my own local language is extremely convenient and user-friendly.  The ordeal of waiting for passengers to board my auto rickshaw is now a thing of the past as bookings now come to me through the app and I now make more trips than before. I am looking forward to attending the upcoming Auto Rickshaw Driver Partner Mela to explore more opportunities and at the same time encourage many of my friends to attach their vehicles to the Ola platform and avail various benefits that are being made available to Ola driver partners like me.”
The Mela also brings for driver partners and their families a host of entertaining and fun activities, along with free snacks and fuel coupons. 


The first-ever Auto Rickshaw Driver Partner Mela – ‘Ola Baasha Mela’ that was held in Chennai, Tamil Nadu recently saw participation from over 25,000 driver partners. Ola had recently announced the launch of auto rickshaw driver partner melas across cities across India and the melas at Bengaluru, Hyderabad, Mumbai and Thane etc saw similar outstanding success as well. Driver partner melas help Ola nurture micro-entrepreneurship in the ecosystem, creating a steady stream of supply to address the burgeoning mobility needs of India.

About Ola Auto:

Launched in 2014, Ola has over 1,20,000 auto rickshaws registered on its platform across 73 cities, and plans to launch in more cities in the coming months. The Ola app for Auto Driver Partners is available in 9 Indian languages including English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu. Every Auto Driver Partner on the Ola app goes through a KYC verification and training across behavioral, etiquette, and technology to make the ride experience seamless for customers.