OYO Launches Townhouse in Pune
Pune, January 3, 2019: OYO, South Asia’s largest and the world’s fastest-growing chain of franchised and leased hotels, homes and living spaces, today announced the launch of its third hotel in mid-market offering ‘OYO Townhouse’ in Pune. OYO Townhouse 059 is a 40-room property located near Lotus Hospital, Lohiya Nagar, Hadapsar, Pune, inaugurated by Mr. Girish Bapat, Honourable Minister for Cabinet Minister for Food, Civil Supplies and Consumer Protection, Food and Drugs Administration, Parliamentary Affairs in Government of Maharashtra. The launch further reinforces OYO’s commitment to the beautiful state of Maharashtra, by providing the customers with an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape worldwide. OYO is looking at adding nearly 400 hotels under the Townhouse brand by 2019-end, globally.
Speaking at the occasion Ankit Tandon, COO, OYO Townhouse, OYO Hotels & Homes, said: “OYO Townhouse defines a unique hospitality experience as it combines our futuristic technology and designed processes. With the launch of our third OYO Townhouse in Pune , we have further strengthened our commitment to the city by creating beautiful living spaces and offering them to customers at an affordable cost. Our country’s hospitality industry suffers from a wide gap between demand and supply of quality living spaces forcing most travellers to compromise on decision variables of location, comfort and pricing. OYO Townhouse is slowly yet steadily addressing this gap by creating a perfect balance between each of these variables to suit our customer’s requirements.”
Expressing his thoughts on the launch, Shri Bapat said, “It gives me great pleasure to launch OYO’s third Townhouse in Pune. OYO has established itself as a force to reckon with in the hospitality sector and we are happy to see it flourish in Maharashtra. I am elated to be a part of this celebration and wish the team good luck for the future.’’
Pune is one of the fastest growing cities for OYO as it offers robust opportunities for students, tourists, corporate travellers as well as SMEs travelling for business. OYO entered the Pune market in 2015 and currently offers 8000+ exclusive rooms as a part of its 400+ hotels (franchised and leased) strong chain in the city. With an offer price of rooms starting INR 1400 and upwards, the OYO Pune Townhouse provides a unique hospitality experience in the heart of popular neighbourhoods. Pune is also home to two other OYO Townhouse hotels in prime locations like Koregaon Park and MG Road.
Interestingly, OYO Townhouse hotels enjoy occupancy of ~90%, with ~80% of guests giving it the highest ratings post their stay. Nearly 50% of guests staying at a Townhouse choose to return for their future travels.
Ankit further added, “Pune is a very important market for us. The city has one of the strongest student communities and is one of India’s leading technology hubs. It holds immense potential and long-term prospects for the Indian travel and hospitality sector. We are sure that our customers will love this property which combines an impeccable design, offers world-class experience, facilities and a location, all at one place. We look forward to building strong relationships with our existing and future hotel partners in Pune and welcoming them to the OYO Townhouse family.”
