Pune, 29th November 2023: In a bid to celebrate India’s journey of growth and development, ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between global steel giants ArcelorMittal and Nippon Steel, has unveiled a captivating television commercial titled ‘Banaunga Main, Banega Bharat’. This advertising initiative aims to ignite national pride and enthusiasm while spotlighting the remarkable progress of India across various sectors.
The advertisement, crafted by Creative Land Asia, showcases India’s recent accomplishments in high-value manufacturing, science, and technology. It particularly targets the younger generation, aiming to engage and motivate them by highlighting the country’s advancements and the vital role played by its skilled workforce in propelling its development.
Mr. Dilip Oommen, Chief Executive Officer of ArcelorMittal Nippon Steel India (AM/NS India), expressed his enthusiasm for the campaign, emphasizing the company’s steadfast commitment to contributing to India’s evolution. He highlighted India’s pursuit of ‘Amrit Kaal’ and the nation’s embrace of steel-intensive growth through initiatives like Make in India, positioning steel as a cornerstone for India’s overall prosperity.
This campaign follows the success of the previous ‘Reimagineering’ campaign and aims to bolster AM/NS India’s stature as a leading player in the steel sector. The company’s brand promise, ‘Smarter Steels, Brighter Futures,’ resonates with its dedication to producing steel, a critical element driving India’s holistic development.
The rollout of the advertising film will be spearheaded by iProspect, a unit of Dentsu India, across television and digital media platforms, amplifying its reach to a wider audience.