Pune Design Festival enters in its 10th year
- The festival to be held on February 26th and 27th 2016
- Theme is DesignX – discovering the exponential power of design thinking
- First of its kind, Design Swarm, a unique overnight hackathon/workshop will be part of PDF 2016
- Battle of Projects – Students Awards for good design projects.
Pune, February 22: Celebrating the power of creativity and design thinking, The Association of Designers of India (ADI) presents the 10th edition of Pune Design Festival (PDF), powered by Autodesk. Based on the theme of ‘DesignX’ this year PDF 2016 will start from morning 9:00 on February 26th and will conclude at evening 8:00 on 27th at Hyatt Regency, Pune. This 2-day fest will showcase and rejoice the power of design which contributes in creating communications, products and provide a great impact on quality of living. Considering it as the need of hour, the 10thedition of PDF will be offering exciting interactive sessions, workshops and a better platform for connectivity.
Beginning the festival with an interesting note, there will be a unique way of reinterpretation of music by renowned Indian composer, Rajat Dholakia and design by the guru of animation, Suresh Eriyat in a very unique style. Later the festival will have a keynote session of political columnist and design activist Uday Dandavate, followed by Mickey McManus’ presentation on ‘Curiosity + Empathy = Mindful design’.
The highlight of the 10th edition of PDF will be a memorial session on Late Prof MP Ranjan, a highly respected design thinker and a senior faculty member of National Institute of Design (NID), Ahmedabad by Swati Ramanathan. Catering to the five problems of modern society: Ageing, Healthcare, Energy, Mobility and Education, the fest will see a ‘Design Swarm’ being conducted by Autodesk, which will be a unique overnight workshop based on the theme of ‘Designing for a better world – Cradle to Cradle’, which will be hosted by designer Surya Vanka, ex-Director of User Experience at Microsoft.
There will also be focused sessions on design & entrepreneurship, design in business, design & academia in this entire two-day festivities. Addition to this there will also be sessions which will showcase the contribution of designers in shaping the future of Smart cities and development. An example being Kiran Bir Sethi, founder of ‘aProCh’ – an initiative to make our cities more child friendly. She has also founded ‘Design for Change’ (DFC) – the world’s largest movement of change – of and by children. DFC is in over 30 countries – impacting 25 million children.
The concluding Keynote session will be delivered by a renowned Indian director of advertising films, Prasoon Pandey.
More than just a celebration, the fest will be filled with interactive lectures, workshops and insights by designers, design thinkers & evangelists from diverse domains. These being Danish Husain, theatre actor and co-founder of Dastangoi; E Phani and Sanath PC who have worked on the visual effects of movies like Bhaag Milkha Bhaag and Baahubali; Pratap Bose of Tata Motors, to name a few.
PDF 2016 will also host panel discussions on Culture, Education and Business Ventures, one-on-ones and provide a chance of networking under one roof and cultural exchange. It will be a medium in creating, collaborating and celebrating good designs.
The 10th Pune Design Festival will be an opportunity to reach out & network with Design Professional, Design Academicians, Technology experts, Progressive Thinkers from diverse domains, Corporate Leaders, Innovators and Students of Design, Architecture & Engineering.
Registration for this event is mandatory and more details can be obtained from website www.punedesignfestival.org
